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Green Kafka

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Advertising campaign



Credits & Description:

This is a radio campaign for Exclusive Books from FCB Cape Town to promote the Penguin Classics collection a series of books featuring some of the world's best writers packaged in very plain covers.It imagines how famous authors might have described the colour of their own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.
Media: Radio
Category: Entertainment & leisure
Client: Exclusive Books
Agency: FCB Cape Town
Production: We Love Jam, Cape Town
Country: South Africa
Executive Creative Director: Mike Barnwell
Creative Director/ writer: Aaron Harris
Sound Design: Arnold Vermaak
Account Director: tanya wilson
Agency Producer: Nicola Davidsson



The Radio ad titled Green Kafka was done by FCB Cape Town advertising agency for product: Penguin Classics collection (brand: Exclusive Books) in South Africa. It was released in the Apr 2017.

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