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Invisible Players [image]

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Credits & Description:

Agência/Agency: Africa
Anunciante/Advertiser: Espn
Diretor de criação/Creative Director: Sergio Gordilho/ Bernardo Romero/ Pedro Bullos/
Produtor da agência/Agency Producer: Rodrigo Ferrari/ Stella Gafo /Valdir dos Santos
Redator/Editor: Angerson Vieira/ Juliana Uchoa
Atendimento/Attendance: Marcio Santoro/ Celina Esteves/ Juliana Araujo/ Beatriz Pedrosa/ Mariana Ruschi
Produtora de som/Sound Production: Jamute
Outros créditos:
Cco: Sergio Gordilho
Diretor de Arte/Art Director: Rick Garcia/ Vinicius Turani/ Raynier dos Santos/ Bernardo Romero/ Sergio Gordilho
Produtora/Production Company: Bando Studio/ Libertà Filmes
Diretor/Director: Ale Paschoalini / Leonardo Liberti
Diretor de Fotografia: Gabriel Bianchini / Eduardo Ohara
The power of women in society, especially in sports, is still underestimated. So we decided to make people think about this worrisome truth in a spontaneous way, having a social experiment as a starting point. We invited sports fan to test their knowledge. We showed a series of animations of famous sports scenes without identifying who was the athlete behind each of those moves. Then we asked the participants: “Who was responsible for this move?” Everyone remembered the name of famous male athletes such as Neymar, Messi, Ronaldo, Jordan, Bryant, Oscar, Medina, Mineirinho and Slater. But when we revealed the original scenes, there was a surprise: women were the authors of those performances. The experiment became a video that conveyed an important message at the end:

The Online Advert titled Invisible Players [image] was done by Africa Sao Paulo advertising agency for brand: ESPN in Brazil. It was released in the Aug 2016.

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