Credits & Description:
Type of entry: Product & Service
Category: Commercial Public Services
Advertiser: ENTEGA PRIVATKUNDEN CO.
Product/Service: GREEN ENERGY SUPPLIER
Agency: DDB TRIBAL GROUP Berlin, GERMANY
Advertiser ENTEGA PRIVATKUNDEN CO.
Product GREEN ENERGY SUPPLIER
Entrant DDB TRIBAL GROUP Berlin, GERMANY
Type of Entry: Product & Service
Category: Commercial Public Services
Title: THE ENTEGA ENERGY SAVING SPOT
Advertiser/Client: ENTEGA PRIVATKUNDEN CO.
Product/Service: GREEN ENERGY SUPPLIER
Entrant Company: DDB TRIBAL GROUP Berlin, GERMANY
DM/Advertising Agency: DDB TRIBAL GROUP Berlin, GERMANY
Brief Explanation
ENTEGA is a green energy supplier that does not limit itself to providing people with green energy. It helps people so that they can save energy as well.
We created communication that was in itself an energy saver: The world’s most climate-friendly radio spot. By removing sounds, music and specific tone frequencies as well as reducing the compression, the radios of listeners verifiably consumed up to 20% less energy.
The Radio ad titled THE ENTEGA ENERGY SAVING SPOT was done by DDB TRIBAL GROUP Berlin advertising agency for product: GREEN ENERGY SUPPLIER (brand: Entega) in Germany. It was released in the Jun 2012.
Case study
Ambient, Case study
