Energizer Lithium Batteries: Pants

The advert titled Pants was done by DDB SOUTH AFRICA advertising agency for ENERGIZER BATTERIES (ENERGIZER company) in South Africa. It was released in the June 2008. Business sector is Home electronics & audio-visual.

Credits:

• Never let their toys die.
  The world's longest lasting battery.
  Energizer

  The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

  Advertising Agency: DDB South Africa
  Creative Director: Gareth Lessing
  Art Director: Julie Maunder
  Copywriter: Kenneth van Reenen