Self destructible Grand Prix trophy

Credits & Description:

An integrated action that has been causing a lot of fuss in our advertising market here in Brazil.
The client is the El Ojo de Iberoamerica advertising festival, that will take place in Buenos Aires, this November. We sent to some of the most prestigious agencies in Brazil (DDB, Ogilvy, Draft,+FCB, BBDO, etc) a El Ojo Grand Prix inside a shockproof pod. All trophies will self destruct in the exact date the jury decides the GPs in Buenos Aires: November 25th. For real. Well, not all. If one of the agencies actually wins a Grand Prix, its trophy will be safe. How? You’ll see in the video. We shot a funny and well produced viral video to spread the word about the trophy. And now, every agency that enters at least 50 pieces in the El Ojo Festival can ask for a Self Destructible Trophy to place it on the awards shelf. At least until November 25th.
Watch the viral video too: http://www.youtube.com/watch?v=5xsqJj8S3Us
Advertising Agency: Santa Clara, Brazil
Creative Directors: Fernando Campos, Carlos André Eyer, Murilo Lico
Copywriter: Fernando Campos
Art Director: Carlos André Eyer
Account exec: Janaína Luna, Mariana Zavanella
Approved by: Matias Keller e Santiago Keller
Agency Production: Diego Villas Bôas
Production Company: Volcano Hotmind
Direction: Volcano
Photography: Lito Mendes da Rocha
Film Art Director: Max Pochon
Animation: Cleiton Cafeu
Edit: Talles Martins
Post Production: Volcano Hotmind / Teisson Froes
Sound Production: Satélite Trilha: Satélite e Sonoplastik Music