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Credits:
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Type of Entry: Packaging Design
Category: Alcoholic Drinks
Title: GUT OGGAU WINE BOTTLES & WINE BOX
Advertiser/Client: EDUARD TSCHEPPE
Product/Service: WINE GROWING ESTATE
Entrant Company: JUNG von MATT Vienna, AUSTRIA
Design/Advertising Agency: JUNG von MATT Vienna, AUSTRIA
Creative Credits
Name Company Position
Andreas Putz Jung Von Matt Executive Creative Director
Volkmar Weiss Jung Von Matt Creative Director
Thomas Niederdorfer Jung Von Matt Creative Director
Volkmar Weiss Jung Von Matt Art Director
Thomas Niederdorfer Jung Von Matt Copywriter
Dietmar Voll Jung Von Matt Copywriter
Iris Dominek Jung Von Matt Typographer
Anje Jager Anja Jager Illustrator
Judith Zingerle Jung Von Matt Account Manager
Details
Brief Explanation:
The Oggau Estate is an Austrian wine growing estate that produces 9 wines which differ in character and age. It was our task to design labels and packaging for those wines. Since every wine, like every man, has its own individual character we assigned a face, a story and a name to each wine. Eventually, this led to a typical family clan with grandparents, parents and children.
Describe the brief from the client:
The Oggau Estate is an Austrian wine growing estate that produces 9 wines which differ in character and age. It was our task to design labels and packaging for those wines.
Description of how you arrived at the final design:
Just like every man, every wine has its own individual character ranging from young to mature, from playful to complex. We assigned a face, a story and a name to these different attributes. Eventually, this led to a typical family clan with grandparents, parents and children.
Indication of how successful the outcome was in the market:
Within the first six weeks Gut Oggau sold 15,000 bottles. Three types of wine were sold out immediately. Renowned Austrian wine dealers and restaurateurs included the wines in their assortments. Furthermore, numerous articles in the Austrian media as well as in international specialist publications covered the release.
The commercial titled Bottles & Box was done by JUNG von MATT AUSTRIA advertising agency for Gut Oggau (EDUARD TSCHEPPE/GUT OGGAU company) in Austria. It was released in the June 2009. Business sector is Alcoholic drinks.
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