EBAY:HERO

The advert titled HERO was done by BBDO advertising agency for EBAY (EBAY company) in USA. It was released in the June 2009. Business sector is Retail stores & rental companies.

Credits:

• Type of Entry: Product & Service
  Category: Retail Stores
  Title: HERO
  Advertiser/Client: EBAY
  Product/Service: EBAY
  Entrant Company: BBDO NEW YORK, USA
  Advertising Agency: BBDO NEW YORK, USA
  Creative Credits
  Chief Creative Officer: David Lubars/Bill Bruce
  Executive Creative Director: Greg Hahn
  Creative Director: Senior Creative Director: Mike Smith; Creative Directors: Scott Kaplan/Tom Kraemer
  Copywriter: Tom Kraemer
  Agency Producer: Executive Producer: Ed Zazzera; Assistant Producer: Theresa Ward; Music Producer: Loren Parkins
  Account Supervisor: Michael Stefanski/Jim Santora
  Production Company: O POSITIVE New York, USA
  Director: Jim Jenkins
  Editor: Ian Mackenzie, Mackenzie Cutler
  Art Director: Scott Kaplan
  Post Production: Schmigital
  Other Credits: Music House: Bang
  Details
  Brief Explanation:
  To drive traffic to their site, eBay set out to remind people that eBay is the best place to discover great “finds” – including brand new electronics. Research informed us that finding deals on eBay makes people want to share the good news of their bargains with the world. Our TV campaign plays off that truth. In “Hero,” all the children in a classroom can't help writing about their hero – Eric's dad – who found a deal on a Playstation 3 videogame console.