Bus cape

Credits & Description:

To create buzz for the Earth Day Hometown Hero program, which rewards individuals’/groups’ environmental achievements with a $10,000 grand prize. Ambient capes on the back of bus seats directed people to the Earth Day Canada website where they could apply to win $10,000 for their environmental achievements. The second part of an ongoing campaign: http://adsoftheworld.com/media/ambient/earth_day_canada_hometown_hero_...
Category: Transit
Advertiser: EARTH DAY CANADA
Product/Service: HOMETOWN HEROES
Agency: DDB CANADA/TORONTO
Date of First Appearance: Jan 25 2011
Entrant Company: DDB CANADA/TORONTO, CANADA
Creative Director: Todd Mackie/Denise Rossetto
Copywriter: Domenique Raso
Art Director: Rebecca May
Photographer: Vicky Lam
Account Supervisor: Katie Musgrave
Advertiser's Supervisor: Keith Treffry
Other Credits: Associate Creative Directors: Paul Riss/Matt Antonello