MARKET

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Released:	May 2006
Advertiser:	Reckitt Benckiser
Brand name:	Durex
Product:	Kriss Trading
Agency:	Zavod BBDO
Country:	Estonia
Category:	Contraceptives & Pregnancy Tests

Credits & Description:

Advertising Agency: ZAVOD BBDO, ESTONIA, Tallinn
Executive Creative Director: Marek Reinaas
Scriptwriter: Toomas Verrev
Account Supervisor: Indrek Raudkivi

Script in English
SFX:Squealing of pig, noises of market.
FVO1:How much for that little piggie?
MVO1:Depends, let’s see how much it weights…
SFX:Jingling of scales.
FVO1:Oh, but it has torn ear. Haven’t you got another one?
MVO1 Eh, I have quite a few more on the farm.
FVO1:Can I come and take a look?
MVO1:Sure, no one buys a piggie in a sack!
ANN:Durex – you never know when the conversation might take a more serious turn.
Script in Orginal Language
SFX:Sea ruigamine, turu sagin
FVO1:Mis ka siga maksab?
MVO1:Sõltub ikka eluskaalust. Noh vaatame...
SFX:Kaalukangide kõlin.
FVO1:Oi, aga sellel seal on ju kõrv katki, kas teil teisi sigu ei ole!
MVO1:Äh, talus mul neid ikka on!
FVO1:A kas neid vaatama saab tulla?
MVO1:No ikka saab, kes siis põrsast kotis ostab!
ANN:Durex- sa ei tea kunagi, millal jutt võib konkreetseks minna!
Brief Explanation
"Buy a piggy in a sack" is an Estonian saying what means that one buys something without having a chance to check/inspect it, so one can end up with a lousy product/deal.

The Radio ad titled MARKET was done by Zavod BBDO advertising agency for product: Kriss Trading (brand: Durex) in Estonia. It was released in the May 2006.