Fight The Habit

Credits & Description:

The brief was to reach young indigenous kids who are taking up smoking. Professional football player Travis Todd is known for his fighting qualities on the football field and was chosen as a indigenous representative to act as healthy role model. Outdoor posters, bus shelters and collectable collateral was sent out to the core of the communities to encourage exercise instead of smoking and to provide the support they need to quit smoking.

Category: Health & safety
Client: Drug & Alcohol Services South Australia
Agency: Jamshop Adelaide
Country: Australia
Creative Director: Jim Robinson
Art Director / Copywriter: Kent O'Halloran
Head of Art: Richard Wright
Account Director: Kate Zealand
Agency Producer: Kira Radloff
Photographer: Richard Lyons
Designer: Kent O'Halloran
Account manager: Chris Plummer