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Image Hack

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Credits & Description:

Mindshare, Denmark and Dove have created"Image Hack" a interactive campaign changing the stereotypical way women are portrayed in media and marketing. By hacking stock sites, we can alter the search results, and then alter the media landscape. Media: Interactive/ Case Study Category: Health & safety URL: http://imagehack.org/ Client: Dove Agency: Mindshare, Denmark Country: Denmark Art Director: Sune Overby Sørensen Copywriter: Anne Ingevold Creative Director/ writer: Kenneth Kaadtmann Client Director: Michael Hansen Strategy: Mette Bierbum Bacher Digital Designer: Andreas Berglund Media Buyer: Henrik Welling

The Online Advert titled Image Hack was done by Mindshare Copenhagen advertising agency for brand: Dove in Denmark. It was released in the Oct 2016.
Advertiser: Unilever
Brand name: Dove
Agency: Mindshare Copenhagen
Country: Denmark
Category: Cosmetics & beauty products
Released: October 2016

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