Credits & Description:
Type Of Entry: Viral Advertising
Category: Viral Video
Advertiser/Client: UNILEVER CANADA
Product/Service: DOVE SELF ESTEEM FUND
Advertising Agency, City: OGILVY & MATHER, Toronto
Advertising/Web Design Agency, City: OGILVY & MATHER, Toronto
Janet Kestin/Nancy Vonk
Chief Creative Officers
Tim Piper/Mike Kirkland
Yael Staav/Tim Piper
Production House Producer
Soho Post Producer
David Hayman/Andrew Harris
Synopsis:Dove 'Evolution' is a riveting, 1:14 time-lapse film of a young woman's transformation from pretty, but ordinary girl to strikingly beautiful billboard model. It deconstructs the beauty myth by revealing everything from the impact of lighting through the application of hair and make-up to retouching, to the photoshop-stretching of neck and impossible widening of eyes, ending with the comment, "No wonder our perception of beauty is distorted." Its goal was to promote Dove Self-Esteem workshops in Canada and create broader awareness of the Dove Self-Esteem Fund.
The Online Advert titled Cannes Lions 2007 - Cyber Lions Grand Prix - EVOLUTION was done by Ogilvy & Mather advertising agency for product: Dove Self Esteem Fund (brand: Dove) in Canada. It was released in the Jun 2007. Business sector is: Cannes 2007 Cyber Lions.