Cannes Lions 2007 - Cyber Lions Grand Prix - EVOLUTION

Credits & Description:

http://www.youtube.com/watch?v=MFPGa0pKyTg
Type Of Entry: Viral Advertising
Category: Viral Video
Title: EVOLUTION
Advertiser/Client: UNILEVER CANADA
Product/Service: DOVE SELF ESTEEM FUND
Advertising Agency, City: OGILVY & MATHER, Toronto
Country: CANADA
Advertising/Web Design Agency, City: OGILVY & MATHER, Toronto
Country: CANADA
Credit Details:
Name
Position
Company
Janet Kestin/Nancy Vonk
Chief Creative Officers
Ogilvy&Mather
Tim Piper/Mike Kirkland
Art Directors
Ogilvy&Mather
Tim Piper
Writer
Ogilvy&Mather
Brenda Surminski
Agency Producer
Ogilvy&Mather
Yael Staav/Tim Piper
Directors
Reginald Pike/Ogilvy&Mather
Tico Poulakakis
Cinematographer
Reginald Pike
Jennifer Walker
Production House Producer
Reginald Pike
Stephanie Kouverianos
Soho Post Producer
Soho
David Hayman/Andrew Harris
Music
Vapor
Paul Gowan
Editor
Rogue Editing
Synopsis:Dove 'Evolution' is a riveting, 1:14 time-lapse film of a young woman's transformation from pretty, but ordinary girl to strikingly beautiful billboard model. It deconstructs the beauty myth by revealing everything from the impact of lighting through the application of hair and make-up to retouching, to the photoshop-stretching of neck and impossible widening of eyes, ending with the comment, "No wonder our perception of beauty is distorted." Its goal was to promote Dove Self-Esteem workshops in Canada and create broader awareness of the Dove Self-Esteem Fund.

The Online Advert titled Cannes Lions 2007 - Cyber Lions Grand Prix - EVOLUTION was done by Ogilvy & Mather advertising agency for product: Dove Self Esteem Fund (brand: Dove) in Canada. It was released in the Jun 2007. Business sector is: Cannes 2007 Cyber Lions.