JOSE CUERVO TEQUILA: BANK

The advert titled BANK was done by FORTUNE ADVERTISING advertising agency for JOSE CUERVO TEQUILA (DIAGEO HELLAS company) in GREECE. It was released in the March 2008. Business sector is Alcoholic drinks.

Credits:

• Advertising Agency: FORTUNE ADVERTISING, GREECE, Athens
  Executive Creative Director: COSTAS VANIS
  Creative Director: STELIOS LIVANOS
  Scriptwriter: PANAGIOTIS TOGIAS
  Agency Producer: ORFEAS DROGGITIS
  Account Supervisor: MARINA GRAFAKOU
  Advertiser's Supervisor: IRINE LEKOU
  Director: VASSILIS MAGIAKOS
  Sound Engineer: VASSILIS MAGIAKOS
  
  
  Script in English
  SFX: Scary music & sound effects
  
  MVO: Tomorrow frightens you? The future worries you?
  
  SFX: Music changes
  
  MVO: Relax. Choose a pension arrangement from VIP Bank today and back up an assured income for the tough years to come. VIP Bank pension schemes. Look ahead today, chill out tomorrow.
  
  SFX: Trumpet
  
  ANN: You've just heard a Cuervo commercial masquerading as a bank commercial. Because, that’s the way it is. Cuervo and carnival belong together.
  
  SFX: Loud, intense party music
  
  ANN: Jose Cuervo. Have fun.
  
  Script in Orginal Language
  SFX: Agoniodis, shedon tromaktiki musiki
  
  MVO: To avrio sas tromazi? To mellon sas anisihi?
  
  SFX: Musiki
  
  MVO: Psihremia. Epilexte simera ena sintaksiodotiko programma tis VIP Bank ke kavatzoste ena
  simantiko egiimeno isodima gia ta zorika xronia pu erhontai. Sintaksiodotika programata VIP Bank. Frontizo simera, arazo avrio.
  
  ANN: Itan mia diafimisi Cuervo metamfiesmeni se diafimisi trapezas. Giati pos na to kanume? Cuervo ke apokries kolane mazi.
  
  SFX: Party musiki, dinati entoni
  
  ANN: Jose Cuervo. Kolima.
  
  
  Brief Explanation
  Every March, here in Greece we celebrate the Carnival Days (think the Rio De Janeiro carnival, but on a smaller scale). Usually, we organise parades and parties where everyone is masquerading (dresses up) as someone else. Jose Cuervo has become synonymous with all these celebrations.