DHAMAAL 24 106.4 FM / Radio

SAFE SEX AWARENESS: OM

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Released:	March 2009
Advertiser:	DHAMAAL 24 106.4 FM
Brand name:	SAFE SEX AWARENESS
Advertising Agency:	B.A.G. INFOTAINMENT
Country:	INDIA
Category:	Public health & safety

The advert titled OM was done by B.A.G. INFOTAINMENT advertising agency for SAFE SEX AWARENESS (DHAMAAL 24 106.4 FM company) in INDIA. It was released in the March 2009. Business sector is Public health & safety.

Credits:

Advertising Agency: B.A.G. INFOTAINMENT, INDIA
Executive Creative Director: Rahul Dev
Scriptwriter: Anil Kapoor
Director: Anil Kapoor
Sound Engineer: Rahul Dev

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Woman moaning

MVO: (Chanting) Om...

ANN: Love is divine, make it safe.
Use Cond-Om

MVO: Issued in public interest by Dhamaal 24, 106.4 FM.
Brief Explanation
The sounds of ecstasy is comprised of ahhh... uhhhhh... mmmm, which in fact is OM. Cosmic sound, and a harbinger of energy.

According to Hinduism, OM is a manifestation of supreme Bliss - Physical, Mental and Spiritual; the ultimate state of Nirvana.

In India, the land of Kamasutra, love making is an ode to divinity. We used this age old Indian mantra & belief to educate and communicate to the masses to practice safe sex and prevent STDs, through use of condoms.

Surprisingly even Condom has an 'OM' in it.