Credits & Description:
Is that how you are planning on finishing your trip? Recklessness kills.
Detran - Rio Grande do Sul
Initiative carried out at toll stations by the Rio Grande do Sul Department of Motor Vehicles. Drivers were handed out completely crumpled fliers. As they straightened them out, they would see a message warning against reckless driving.
Advertising Agency: Escala, Porto Alegre, Brazil
Creative Director: Régis Montagna
Art Director: André Blanco
Copywriter: Maurício Cardoso
Published: October 2012
The Direct marketing titled Banged-up car flier was done by Escala advertising agency for product: Detran-RS (brand: Detran) in Brazil. It was released in the Nov 2012.