Banged-up car flier

Credits & Description:

Media: DM
Geo: Brazil
Category: Automotive
Agency: Escala
Brand: Detran-RS
Is that how you are planning on finishing your trip? Recklessness kills.
Traveling safe
Detran - Rio Grande do Sul

Initiative carried out at toll stations by the Rio Grande do Sul Department of Motor Vehicles. Drivers were handed out completely crumpled fliers. As they straightened them out, they would see a message warning against reckless driving.

Advertising Agency: Escala, Porto Alegre, Brazil
Creative Director: Régis Montagna
Art Director: André Blanco
Copywriter: Maurício Cardoso
Published: October 2012