DEPARTMENT OF ENVIRONMENT / Print/Outdoor adverts

ACT NOW: The applauding bus shelter

Advertising campaign "ACT NOW (The applauding bus shelter)"

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Released:	July 2008
Advertiser:	DEPARTMENT OF ENVIRONMENT
Advertising Agency:	MARKETFORCE
Country:	AUSTRALIA
Category:	Public awareness messages
Tags:	Creative outdoor Creative review Some billboards wich actually work2 Creative ads on bus shelters

The advert titled The applauding bus shelter was done by MARKETFORCE advertising agency for DEPARTMENT OF ENVIRONMENT company in AUSTRALIA. It was released in the July 2008. Business sector is Public awareness messages.

Credits:

The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.

Product: Department of Environment and Conservation
Agency: Marketforce, Perth
Executive Creative Director: Creatives: Andrew Tinning
Creative: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister