DE BEERS / TV/Film/Digital adverts

DE BEERS: Roses ("A Diamond is Forever" case-study)

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Released:	August 2008
Advertiser:	DE BEERS
Advertising Agency:	JWT New York
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Case study De Beers - brilliant ads Outdoor advertising, which adorns the city Outdoor advertising, which consists of many small pieces outdoor Creative outdoor Best of the month Creativity

The advert titled Roses ("A Diamond is Forever" case-study) was done by JWT New York advertising agency for DE BEERS company in USA. It was released in the August 2008. Business sector is Personal effects - including perfumes, tobacco & luxury items.

Credits:

Installation in Grand Central Station using 25,000 roses, to promote that diamonds, unlike roses, last forever.

Advertiser: De Beers DTC

Brand: A Diamond is Forever jewelery
Agency: JWT New York
Executive Creative Director: Walt Connelly, Kash Sree
Creative Director: Rob Omdiagbe, Lisa Topol, Chris Maiorino, Mason Hedgecoth
Agency Producer: Holly Otto, Lauren Eberhardt, Kathryn Leo
Director: Leif Jensen, Chris Maiorino

Production Company: Humble