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Cystic Fibrosis Adverts & Commercials Archive

Fight To Breathe

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Credits & Description:

Category: Public Interest, NGO
Media: Film
Category: Health
Brand: Cystic Fibrosis Ireland
Agency: Rothco
Geo: Ireland
Advertising Agency: Rothco, Dublin, Ireland
Creatives: Laura Cahill, Conor Hamill
Client Service: Susan Nelis, Alma Mannion
Production Company: Pull the Trigger
Producer: Max Brady
Director: Hubert Montag
Published: November 2017
The 60-second ad centres on the fight to breathe theme and invites cinema-goers to replicate the breathing pattern of Edelle Collins, who has cystic fibrosis in real life. In so doing, it graphically illustrates how life for Edelle is a constant battle as she has to fight for her every breath. The ad was created specifically for cinema, where you have an audience with little distractions. Instead of being captivated by visuals, the audience is drawn in by the sound of Edel's breathing.

The TV Commercial Ad titled Fight To Breathe was done by Rothco Dublin advertising agency for brand: Cystic Fibrosis in Ireland. It was released in the Nov 2017.
Brand name: Cystic Fibrosis
Agency: Rothco Dublin Pull The Trigger
Country: Ireland
Category: Charities, Foundations, Volunteers
Released: November 2017

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