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The Performance

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Credits & Description:

A new holiday commercial from Cost Plus World Market! See the story of a little boy with his trumpet who finds the inspiration he needs for a Christmas music performance by gathering the support of friendly llamas. Llamas and a Little Boy star in "The Performance" Imagine the joy you’ll bring. #GiftThemJoy Advertising Agency: barrettSF, San Francisco, CA (USA) Executive Creative Director: Jamie Barrett Creative Director: Todd Eisner Sr. Copywriter: Phil Fattore Art Director: Mike Muench Executive Producer: Conor Duignan Managing Director: Patrick Kelly Director of Brand Strategy: Jillian Davis Brand Strategist: Kevin Albrecht Account Director: Molly Warner Account Supervisor: Lyndsey Sotwick Client: Cost Plus World Market Chief Marketing Officer: Adrian Stevens Sr. Creative Director: Colleen Cavanaugh Director of Media: Kimberly Gonzales Cost Plus World Market Stylist: Caitlin Blaze Morgenrath Production Company: Sanctuary Director: Cole Webley Executive Producers: Preston Lee Line Producer: Chris Cho Director of Photography: Khalid Mohtaseb Production Designer: Jennifer Dehghan Editorial: Cabin Editor: Isaac Chen Managing Partner: Carr Schilling Senior Producer: Michelle Dorsch VFX / Finish: MPC VFX Supervisor: Andrea Arevalo Colorist: Ricky Gausis Producer: Christian Downes Executive Producer: Meghan Lang Music: Future Perfect Composer: John Connolly Executive Producer : Maxwell Gosling Audio Mix: LIME Engineer: Eben Carr DESCRIPTION barrettSF is launching its first holiday marketing campaign for client Cost Plus World Market. The work will run through the end of December. The holiday campaign will utilize in-store activations and contests, brand partnerships, interactive mobile units, digital display, social media, Broadcast Video On Demand, Subscription Video On Demand, and a digital short film to showcase Cost Plus World Market’s wide array of holiday décor and llama-themed decorations. The three-minute digital short film, titled “The Performance”, tells the story of a young boy who ventures outside to nervously prepare for his holiday trumpet recital. After practicing alone for a short time, the boy soon finds himself performing to an unexpected audience in his backyard: a herd of llamas from the hills behind his family’s home. Day after day the boy goes outside to practice, each time improving and gaining more and more support from his new llama friends, until he finally takes the stage for his big holiday performance. The full film will live at http://www.worldmarket.com/lla... and will run as a long-form ad unit on You Tube. Teaser trailers of various lengths (:06, :15, :30) will run on the following channels: Hulu, NBC Video On Demand, YouTube, Facebook, Instagram, Pinterest, and in rich media units across the Google Display Network. “We obviously want more people to buy gifts at Cost Plus World Market”, said barrettSF account director Molly Warner. “But we also see this time of year as a chance to simply put a little joy into the world. If we can do that, we know we’ll get our fair share of holiday shoppers.” Along with the young boy and the llamas, a main focus of the short film is a single World Market product: a hand-sewn llama ornament. This llama ornament was also front-and-center in barrettSF’s recent holiday food campaign for World Market, and will be present in all other holiday messaging As a tie-in to the young boy’s trumpet playing in the digital video, World Market has partnered with VH1’s Save The Music Foundation to create an exclusive, limited-edition reusable shopping tote. Proceeds from the sale of each bag will help the Foundation restore music education programs in schools. For in-store initiatives, barrettSF’s creative team worked with World Market to develop three separate in-store programs. Throughout the holiday season, there will be a “Golden Llama Treasure Hunt” taking place across World Market locations, where shoppers can receive daily merchandise rewards when they find a golden llama hidden in the stores. Additionally, there’s the “Peru-se Our Store” scratcher for the first 100 customers on Black Friday weekend that will send a few lucky shoppers to Peru to visit the original home of the llama. For National Llama Day, December 9th, the team helped create the “Lotta Llama Love” contest, where shoppers will be asked to snap a photo with a llama cut-out and post on social media for a chance to win $500 gift cards. In addition to these programs, there will be a variety of unique in-store activations for shoppers as well. Taking inspiration from the young boy’s trumpet recital, a number of World Market locations will be hosting concerts for young local musicians. Stores will also be raffling off a Kaiser Instruments trumpet to help inspire other young musicians.

The TV Commercial Ad titled The Performance was done by barrettSF advertising agency for brand: Cost Plus World Market in United States. It was released in the Nov 2017.
Brand name: Cost Plus World Market
Agency: barrettSF Sanctuary
Country: United States
Category: Department Stores & Shopping Malls
Released: November 2017

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