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The advert titled SEX POSITIONS was done by ZIG advertising agency for COSMOPOLITAN TV (CORUS ENTERTAINMENT company) in Canada. It was released in the August 2008. Business sector is Publications & media.
Credits:
- Advertising Agency: zig, CANADA, CANADA
Creative Director: Elspeth Lynn/Lorraine Tao
Creative Director: Elspeth Lynn/Lorraine Tao
Scriptwriter: Lorraine Tao
Account Supervisor: Sheri Hachey
Sound Engineer: Tyson Kuteyi
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music
Choir: (Singing) There’s Doggie Style, The Missionary Position
The Cowgirl, The Rabbit and The Spoon
The Crouching Dragon, the G-Spot Jiggy
The Hoover and the Corkscrew
The Hole in One, The Screaming Sam
The Hog-Tie Pony and the Wham, Blam, Slam!
So go on have a good time...
Watch Cosmo TV!
ANN1: Watch Cosmopolitan TV and be an expert on men, sex and style.
See CosmoTV.ca
ANN2: And don't forget, use a condom.
Brief Explanation
This radio spot uses a juxtaposition of genre and subject matter to achieve humour and make its point.
Historically in Canada, radio jingles with this particular sound style (and this type of singer) have been known to advertise ‘family fun’ for amusement parks and family restaurants. When the wholesome, familiar sound is used to advertise Cosmopolitan TV (where the target is single women and the subject is ‘being in the know sexually’) the result is worth a laugh.
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