Making of › Advertolog - Advertising & Commercials

Making of: Strider

Thu, 09 May 2013 00:00:00 +0400

You've seen the new Johnnie Walker Keep Walking South Africa TV ad. To get an inside look at what goes into creating a commercial of this magnitude, we're giving you exclusive access to behind-the-scenes footage.
Job: Johnnie Walker
Title: ‘Strider’
Client: Brandhouse
Agency: King James
City & Country: Cape Town, South Africa
Agency Producer: Caz Friedman
Executive Creative Director: Matt Ross
Creative Director: Michael Wilson
Art director: Cameron Watson
Director: Kim Geldenhuys
Production Co & City: Egg Films, Johannesburg
Producer: Rozanne Rocha-Gray
Director of Photography: Paul Gilpin
Post Production & City : Black Ginger, Cape Town
Editor & Company: Kobus Loots, Upstairs
Music & Music Publisher: Composed by : Nicholas Wright at MadPlanet
Air Date: 23 April 2013
Secs: 60sec + 45sec cutdown & 2 x 30sec cutdowns

Making of: Making of: ABC Extra Stout 'The Lion Within' Commercial

Thu, 18 Apr 2013 00:00:00 +0400

Go behind the scenes with Alchemy on our latest TV commercial with ABC Extra Stout. Spot Hollywood-cranes, never-ending hallways, luxurious interiors and grandeur sets as the team spends 6 days fighting sun and rain.
Stay till the end for a full ABC Extra Stout effect. You'll be surprised.
ABC: The Lion Within
Advertised brand: ABC Extra Stout
Advert title(s): The Lion Within
Headline and copy text (in English):
1) ABC Extra Stout. For the man who savours success
Advertising Agency: The Alchemy Partnership, Singapore
Agency website: http://www.alchemypartnership.com
Creative Director: Alvin Wong
Art Director: Ceres Chung
Copywriter: Caroline Chua
Illustrator: Nil
Production House (TVC): Spunk Pictures Singapore
Photographer (Print): Willy Tang
Additional credits: Digital Imaging: Curate
Published: March 2013

Making of: To The Life Less Ordinary

Wed, 10 Apr 2013 12:15:00 +0400

Pierre Winther and Nicholas Berglund for W+K London and Finlandia Vodka
Finlandia Vodka has partnered with Wieden+Kennedy London to create a new global creative campaign. Shot by Pierre Winther and produced by Nicholas Berglund, this new work capitalizes on unique imagery to build a fresh, alternative, premium look for the brand, not only referencing the vodka but also toasting the less ordinary life it showcases.
"Finlandia’s new creative from Wieden+Kennedy will transform the brand from simply a product to a way of life," said Alexander Sneen, Finlandia
Marketing Director.
To help build the Finlandia world, the campaign capitalizes on the photographic genius of Pierre Winther. Known for his unique and influential work in numerous fashion campaigns, including Diesel, Levi’s and Hugo Boss, Winther ’s shots have an inherent cinematic and slightly twisted quality, which help shape the alternative, premium brand look. He played an intrinsic role in crafting the brand world as well as shooting the images. The creative draws on seasonality to bring the brand world to life. The suite of images includes Summer and Winter executions which will launch appropriately throughout the year. The new work will feature in various guises in each of Finlandia’s markets. It will run across many media, including digital, outdoor, through the line, point of sale and events. Introduced in April 2013, there will be a gradual rollout across global markets.
Client | Brown-Forman
Finlandia Marketing Director | Alexander Sneen
Creative agency | Wieden+Kennedy London
Executive Creative Directors | Tony Davidson & Kim Papworth
Creative Directors | Chris Groom, Guy Featherstone & Scott Dungate
Copywriting | Caroline Riis
Account Management | Paulo Salomao & Matthew Owen
Producer | Mark D’Abreo
Photography & Creative collaboration
Pierre Winther

Creative production (Summer)
Executive Production | Nicholas Berglund
Service Production | Grillifilms
Set design | Sebastian Soukup
Stylist | Minttu Vesala
Post production | Stanleys Post

Creative production (Winter)
Executive Production | Nicholas Berglund
Service production | Arkadena
Set design | Ambroise Cheneau
Stylist | Christel Rehm
Post production | Stanleys Post

Making of: Time of my Life

Wed, 03 Apr 2013 00:00:00 +0400

Tags: Baked by FreshCotton

This making of video is part of the 'Baked by FreshCotton' project. For this project; FreshCotton asked the highly rated chef Misha Sukyas to create recipes with every street-legal drugs available in Amsterdam. To see all the extreme cooking video's check: http://baked.freshcotton.com
FreshCotton, the online men’s’ clothing store, launches a limited edition Stüssy Amsterdam tee in a way that gets your taste buds – and imagination - going. With their Baked cookbook they are challenging the boundaries of gastronomy by nudging the liberal Amsterdam coffeeshop culture towards something more high-end and discerning.
Working with ad agency Arnold Amsterdam, responsible for the viral success of Stüssy Amsterdam Strip For Likes social media campaign, FreshCotton decided to avoid the usual Spring Collection Lookbook and instead created a Cookbook – with a twist.
“This project represents what we like about Amsterdam – fashion, good food and having fun”, says Colin Lamberton, Creative Director on the project. “The cookbook is very relevant for today’s mash-up culture. Cooking shows are really popular so we wanted to create an alternative take on cooking – one that feels more raw and experimental in premise, but looks and tastes beautiful and sophisticated.”
“It’s haute cuisine, Amsterdam style: using every street-legal drug you can imagine. From well-known marijuana to more esoteric buzzes” explains Rickard Engstrom, who (with his creative partner Joris Kang’eri) was responsible for the idea. “Chef Misha will show you how to make truly mind-blowing, beautiful food”, says Colin Lamberton, says Jesse Smit, CEO of FreshCotton. “And in return for a Tweet you can download a recipe book for your tablet or to print”.
The project showcases a selection of Amsterdam talent working together– the films were directed by Doug Hancock through Darlings Amsterdam; the digital execution was done by highly-regarded interactive studio Cartelle; and the music was provided by Full Crate, a producer who fuses hip-hop and soul with a futuristic sound design. Neil Henry, of Arnold Amsterdam produced the campaign.
The main protagonist in the cookbook is heavily-tattooed Chef Misha Sukyas, who brings a history of haute cuisine and an interest in experimental techniques. Misha blends perfectly with FreshCotton styling in the seasonal Lookbook – which shows a really exciting mix of high-fashion combined with traditional street culture.
Credits For Baked By FreshCotton
Client: Freshcotton Amsterdam
Maestro Chef: Misha Sukyas
Arnold Amsterdam:
Executive Creative Director: Paul Stechschulte
Creative Director: Colin Lamberton
Creatives: Rickard Engstrom, Joris Kang’eri
Producer: Neil Henry
Strategy Director: Didi Sutisna
Account Director: Amy Manganiello
Project Manager: Emma Phillips
Typography: Corbin Poticha
Digital Execution Cartelle Amsterdam: Johnny Slack, Stevijn Van Olst, Emma Pisani
Music Tracks/Composition/Mixes: Full Crate
Production: Darlings Amsterdam
Film Director: Doug Hancock
Director Of Photography: Tobias Pekelharing
Director And Photographer Making Of/Trailer: Paul D. Scott
Still Photographer: Kristoffer Rozental
Retouching: Loupe Amsterdam
Production Manager: Paul Roest
Gaffer: Paul Wilens
Sound: Gideon Bijlsma
Camera Assistant/Data: Floris Van Der Lee
Art Director: Norbert Van Leyen
Audio Post Wave Amsterdam: Alex Nicholls - Lee
Post Production: Darlings Amsterdam
Colour Correction: Robert Thomas
Vfx: Robert Okker
Editor: Doug Hancock
Editor Making Of: Ivan Waters
Special thanks to:
Location: Hotel De Goudfazant Amsterdam
Catering: Today’s Amsterdam

Making of: STATISTICS, Behind the scenes

Mon, 18 Mar 2013 00:00:00 +0400

Tags: Orangina: Stay Alive

Campaign : Statistics Category: Non-alcoholic drinks Agency: Fred & Farid Brand: Orangina Geo: Asia, China Advertising Agency: Fred & Farid, Paris-Shanghai, China Creative Directors: Fred & Farid Copywriters: Fred & Farid, Gian Carlo Lanfranco, Rolando Cordova Art directors: Rolando Cordova & Gian Carlo Lanfranco Brand supervisors: Hugues Pietrini, Stan de Parcevaux, Florence Burtin Agency supervisors: Mehdi Benali, Hélène Camus, Olivia Courbon Tv producer: Karim Naceur Post-producer: Elise Dutartre Director: Gary Freedman / Glue Society Production: Nouvelle Vague Producer: Sandrine Lima Film production : Wanda Executive producer : Jerome Denis Director : Glue Society ( Gary Freedman) Photo Production : JR WADDELL photo Producer (on set) : Andrew Davies Photo Exe Producer : Nina Rassaby-Lewis Photographer : Rankin

Outdoor: A Natural Before & After. Part II

Tue, 26 Feb 2013 12:00:00 +0400

Client: Burt’s Bees, Durham, N.C., U.S.A.
Agency: Baldwin&, Raleigh, N.C., U.S.A.
Brief: Demonstrate Burt’s Bees brand commitment to “the greater good,” and support Intense Hydration’s “moisturizing” product benefit.
Title: “A Natural Before & After. Part II”
Headline: “In October 2012... we made a billboard of thousands of coupons to demonstrate the hydrating effects of a new Burt’s Bees face care product. But our billboard’s hydration story didn’t end there. It’s now helping Victor Cadilla and his urban gardening students capture and reuse 6300 gallons of rainwater a year. That’s the power of the greater good.”

CDs: David Baldwin, Bob Ranew
AD: Shaun Sundholm
CW: Chad Temples
Agency Prod.: Cathy Wilson
Prod. Co.: Steady Film Productions, Raleigh, N.C., U.S.A.
Dir./D.P./Editor: Joshua Steadman
Published: February, 2013

Case study: EXPERIMENT: THE SOLAR CHARGING DUMMIES

Fri, 25 Jan 2013 00:00:00 +0400

Exactly how much energy do you get from a sunny holiday? SPIES Travels built two solar charging dummies and sent them on two very different holidays to find out. The results were surprising.
One in four Danes experience winter depression and a study shows that 58% would like travel to warmer destinations to recharge. But are the Danes really solar powered? To find out we constructed two dummies at the Technical University of Denmark with 6.260 advanced flexible solar cells. We placed one in freezing Denmark and one in sunny Gran Canaria for seven days. Finally, two robots were used to test endurance and bed-stamina to demonstrate the effect of a good long holiday.
To find out more about the experiment: http://www.spies.dk/solenergi
#solarchargingdummies
CREDENTIALS:
The Campaign was created for SPIES Travels by Danish agency Robert/Boisen & Like-minded (www.rblm.dk)

The following people have been involved in the campaign:

Robert/Boisen & Like-minded (Ad agency):
Michael Robert, Creative Director
Søren Christensen, Strategist
Heinrich Vejlgaard, Art Director
Anders Kure, Art Director
James Godfrey, Copywriter
Mathias Birkvad, Digital Director
Mette Ingemann Dahl, Account Manager

Gobsmack (Film production):
Laurits Munch-Petersen, Director
Jan Pallesen, DOP
Emilie Brandt, Producer
Christina Erritzøe, Producer
Main cast: Søren & Ulrik

Published/Released: January 24th 2013

Making of: Drivemixer

Tue, 11 Dec 2012 00:00:00 +0400

Advertised brand: Honda
Advert title(s): Drivemixer
Advertising Agency: F/Nazca Saatchi & Saatchi | São Paulo | Brasil
Agency website: http://www.fnazca.com.br
Creative Director: Fabio Fernandes | Eduardo Lima | Theo Rocha
Art Director: Isabelle de Vooght | Roberta Harada
Copywriter: Isaac Serruya
Photographer: Luciana Dal Ri | Paula Turra
Additional credits:
Project Manager: Mariana Ventura
Art Buyer: Edna Bombini
Account Supervisor: Marcello Penna | Pedro Battesti | Florencia Lear
Media: Lica Bueno | Sandro Cachiello | Bruno Storace
Planner: José Porto | Dorian Dack | Marcus Nascimento
Graphic Production: Jomar Farias
Integrated Production: Juliana Hasegawa
Producer: Santa Transmedia
Preparation of the car: Jurema
Software: Ableton Live
Director: Filipe Zapelini
Photography Direction: Alziro Barbosa
Sound Producer: Dr. DD
Song: Overdrive
Artists: N.A.S.A. (Sam Spiegel + Zé Gonzales) | MaximumHedrum (Sam Spiegel + Derrick Green)
Vinyl Production: Polysom
Vinyl Illustration: Fabio Vito
Client Approval: Sérgio Bessa | Diego Fernandes
Published: November, 2012

Making of: 2012 MTV EMA

Wed, 14 Nov 2012 09:48:00 +0400

Animation studio Sehsucht Berlin has created and produced the show package, in partnership with MTV, for the 19th annual MTV EMA (European Music Award), broadcasted live from Frankfurt’s historic Festhalle on Sunday Nov. 11, 2012.
Mate Steinforth created and directed a 20 second sequence, and opener, bumper and closer alterations from 2 to 20 seconds length, revolving around a huge Zoetrope, a fast-moving carousel which evokes the illusion of motion through a fast succession of static elements which come to life with a stroboscopic light.
The animated sequence is a journey through time and space, transcending the ancient Zoetrope concept which stems from pre-Christian Chinese culture (180 a.d.) to our modern global society. A band lives the American Dream, symbolizing the ascent of a basement musician to stardom across the horizontal zoetrope layers. They move from the underground scene to stardom with the help of their fans and social networks, finally reach the top of the carousel and perform at the MTV EMA http://uk.mtvema.com.
The realization of the main trailer and more than a dozen alterations raised technical challenges and led Sehsucht to finding unique solutions. To be able to create an extremely realistic look, Maxwell Render was chosen as render technology. 3D design was implemented in the character design at an early stage.
The tool Pixologic Sculptris enabled intuitive character work by designing 3D characters and using the models instantly. Animating the elements was a further challenge since the complete zoetrope is a virtual scale model, nothing is faked. Therefore, everything had to work in loops built in 24 single 'sculptures'.
Client & Lead Creative Direction: VIMN MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: James Walpole/Carlos Carrasco
Senior Producer: Cristina Mazzocca
Senior Designer: Giorgio Schwarz
Coordinator: Beatrice Cardile
Production Company: Sehsucht Berlin, Berlin/Germany
Director: Mate Steinforth
Artists: Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke
Producer: Christina Geller, Christian Jacks
Music: Von Sallwitz Sound Architecture (Nikolai von Sallwitz), Hamburg/Germany
S o f t w a r e
Cinema 4D, After Effects, Maxwell Render, Sculptris

Outdoor: A Natural Before & After

Tue, 30 Oct 2012 00:00:00 +0400

To show the hydrating effects of the all-new Intense Hydration face care line from Burt's Bees, we re-imagined the typical "Before & After" demonstration by constructing a billboard using thousands of coupons. Then we let the power of curiosity take it from there. To learn more about Intense Hydration's natural powers - and to get your own $3 off coupon - visit facebook.com/burtsbees. (Coupons printed on post-consumer recycled content. Billboard printed on recyclable nylon) Client: Burt’s Bees, Durham, N.C. www.burtsbees.com Agency: Baldwin&, Raleigh, N.C. www.baldwinand.com New line: Intense Hydration (five skin moisturizing products) Execution: “A Natural Before and After.” 1:35 online video One recent early morning, an 11’ x 6’ billboard for the as-yet unannounced Intense Hydration line went up across from a Minneapolis farmers’ market—its image, of a woman with radiant skin (the “after”), covered up by 1300 $3-off coupons, face down, their backs creating a composite image of the same woman’s face, but “dry and flaky” (the “before”). Over the day, as passers-by tore off the coupons one by one, time lapse photography turned the entire process into a 40-second, reimagined (and oddly pixelated!) before-and-after video demo. CDs: David Baldwin, Bob Ranew AD: Shaun Sundholm CW: Chad Temples Agency Prod.: Cathy Wilson Prod. Co.: Steady Film Productions, Raleigh, N.C. Dir./D.P./Editor: Joshua Steadman Camera/Grip: Tyler Northrup Print photog: Jim Erickson, Petaluma, Calif. Billboard construction: Street Factory Media, Minneapolis Breaks: October

Making of: Interactive video wall

Fri, 12 Oct 2012 10:00:00 +0400

To announce TDâBankâs commitment to reduce paper use, a giant (12â x 9â), interactive video wall was created by Tierney, New Yorkâlets downtown passers-by get the attention of a deer, squirrel, rabbit, bear or owl, while an LED ticker scrolls out habitat acreage preserved, in NYCâlandmark units (â13 New York City blocks of forestâ monthly, or each year, âa forest area larger than Central Parkâ). Category: Finance & insurance URL: http://goo.gl/22tyh Client: TD Bank Agency: Tierney Production: PRG Country: United States of America Executive Creative Director: Patrick Hardy Creative Director: Jeff McWeeney Copywriter: Tom McDonough Digital Project Manager: Lisa Walls Agency Producer: Sandra Goldblatt Designer: Matthew Gould-Lucht Designer: Guyda Bru

Making of: Mercedes-Benz: The campaign created by nature

Mon, 24 Sep 2012 04:01:00 +0400

Media: Outdoor
Geo: Netherlands
Category: Automotive
Agency: N=5
Brand: Mercedes
Mercedes-Benz Trucks has chosen an innovative approach to promoting the clean Euro 6 engine. The entire campaign is literally created by nature. That’s because it is vitally important that we switch to cleaner engines for the sake of nature. And who can convince you to switch better than nature itself How have animals made the posters? Cut-outs of letters are put on canvas posters and then placed in nature so that rabbits, hedgehogs, boars and other animals can create the advertisements with their pawprints. They do this by leaving behind their muddy pawprints on the canvas posters. So this is how the cut-out letters are gradually filled in. The posters can be seen at car shows and in outdoor advertising together with a link to the making of.

Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Producer: Guy van der Hoop
Director: Danny van den Bersselaar
Production Company: Big Shots
Published: August 2012

Making of: Maker's Mark: Cocktail Party

Fri, 21 Sep 2012 00:00:00 +0400

Credits: Client: Beam Global - Maker's Mark
Former President/CEO: Bill Samuels
Director/Maker's Mark: Jason Dolenga
Associate Brand Manager/Maker's Mark Agency: Angelika Husmann
Advertising Agency: Doe-Anderson
Chief Creative Officer: David Vawter
Creative Director/Art: Scott Troutman
Creative Director/Copy: Scott Boswell
Head of Broadcast Production: Delane Wise
Management Supervisor: Kathleen Overholt
Production Company: Directorz
Director/Partner: Jeff Bednarz
Vice-President/Partner: Tammie Kleinmann
Executive Producer/Partner: John Gilliland
Head of Production: Teresa Cameron
Producer: Cindy Fertitta
Editing Company: Lucky Post
Editor: Sai Selvarajan

Case study: Skate Fortwo

Fri, 14 Sep 2012 00:00:00 +0400

Watch Kilian Martin and Alfredo Urbon learn to skate together on one board.
Join us on Facebook at https://www.facebook.com/smartcaruk and on Twitter at http://www.twitter.com/smartfortwouk
AUTOMOTIVE / AUTOMOTIVE PRODUCT / MOTORBIKE – EMERALD (BRONZE)
CAMPAIGN: Skate Fortwo
ADVERTISER: Smart
AGENCY: Weapon7, UK

Making of: Making of the Hyper-Matrix

Fri, 07 Sep 2012 14:48:00 +0400

Making of: Making Blazing Dragonfly

Thu, 06 Sep 2012 14:10:00 +0400

The principals of the international award-winning next-generation creative studio Transparent House (TH, www.transparenthouse.com) are very proud to announce the debut of a mesmerizing new :17 CG television spot for Blazing Dragonfly Vodka. Blazing Dragonfly is an imaginary brand, conceived by studio principal and co-founder Denis Krylov, principal/strategist Krista Mollion and their colleagues as a platform for colorfully presenting their company's creative and production capabilities. International Next-Generation Creative Studio Transparent House Releases All-CG Commercial for Imaginary Vodka Brand Blazing Dragonfly SAN FRANCISCO, MOSCOW and BERLIN -- (Sep. 5, 2012) -- The principals of the international award-winning next-generation creative studio Transparent House (TH, www.transparenthouse.com) are very proud to announce the debut of a mesmerizing new :17 CG television spot for Blazing Dragonfly Vodka. Blazing Dragonfly is an imaginary brand, conceived by studio principal and co-founder Denis Krylov, principal/strategist Krista Mollion and their colleagues as a platform for colorfully presenting their company's creative and production capabilities. Based in San Francisco and specializing in the creation of stunning 3D assets, TH also operates full-service studios in Moscow and Berlin, allowing them to offer both creative development and production services around the clock. Widely recognized in the world of high-end architecture for their painstaking visualizations, including their work on the Van Zandt Hotel Penthouse project for San Franciso's Hornberger + Worstell that was named the Best Image in the 2008 international Architectural 3D Awards, TH also does extremely impressive branding/advertising visualization work for many of the world's top consumer brands, industrial design firms and agencies. "When it comes to telling our story to the world," Mollion explained, "we are often limited by non-disclosure agreements that forbid us from sharing many of our most prestigious and impressive projects. So, we decided to come up with a concept for a fake brand to show our capabilities in creative solutions. We wanted to make it short and entertaining, while trying to keep viewers' attentions on our very elaborate 3D animation work." "The project started with the idea of creating a series of commercials highlighting innovative brands that can use digital technology to their advantage," Krylov began. "We decided on the dragonfly concept because it is a very sophisticated 3D object that requires advanced technical skill to build, which makes it perfect for demonstrating the CG capabilities of Transparent House." Working across the international TH studio network, artists used Autodesk 3Ds Max to model and animate the dragonfly, beginning with a low-poly draft model and then adding more detail. FumeFX was used for fire simulation, and the animation was rendered using Chaos Group's V-Ray. That output was composited together in Adobe After Effects, CG particles were generated with Trapcode Particular, and final color was also handled in the TH studios using After Effects. "As with any creative modeling project, the challenge was to create something impressive without using a lot of man and computer power," Krylov added. "Two artists worked on it for about two weeks, where both did the modeling, rendering and all the visual effects. Much of their time was spent on modeling all the details in order to achieve and realistically present the dragonfly's natural anatomy. The textures were also a challenge, of course, but this is one of the things we are known for: hyper-realism." Two more unique aspects of TH's operations in San Francisco are its affiliated full-service video and photo studio named Transparent Space (www.transparentspace.com) as well as its contemporary art gallery named 472 Gallery SF (www.472gallery.com). Transparent Space is available for bookings 24/7 throughout the year, and 472 Gallery SF presents the works of various fine artists who have come to the attention of TH's principals. The finished "Blazing Dragonfly" project can now be seen on TH's website and its social media channels, along with a brief but detailed "Making Of" presentation. The project and its materials will also be featured within 472 Gallery SF through the end of September.

Making of: The Sound of Creation

Tue, 04 Sep 2012 00:00:00 +0400

The fully interactive digital experience celebrates the virtuosity of sound craft, offering music lovers and audiophiles a chance to explore the narrative of acoustic design and craftsmanship behind the Philips Fidelio product range. âThe Sound of Creationâ was made in collaboration with songwriter and producer Washed Out, and Stinkdigital London who built the site experience and brought in Swedish film director, Gustav Johansson to direct the film. Philips Digital Marcom Manager, Philips Consumer Lifestyle - Kelly McConville Sr. Global Campaign Manager, Philips Consumer Lifestyle - Frank Pynenburg Tribal DDB, Amsterdam Executive Creative Director - Chris Baylis Strategic Planner - Peter Hayden Creative Concept - Pol Hoenderboom, Bart Mol Copywriter - Pol Hoenderboom, Sharon Cleary Art Director - Bart Mol User Experience - David Vogel, Joeri Kiekebosch Design - Robbin Cenijn, Keith Kornson Digital Producer - Anna Mononen, Bas Muller Project Director - Leon Snelleman Business Director - Sandra Krstic Client Services – Peter Hayden, Peter Adams RTV Producer - Nikki Haighton, Fione van Wijk Stinkdigital, London Director - Gustav Johansson Director of Photography – Niklas Johansson Executive Producer - James Britton Producer – Erik Torell Art Department – Fritjof Granström Editor – Olof Lindh Post Production – Dado Valentic, Zach Ellams Digital Producer - Smita Das Development – Romuald Quantin, Sam Elie Composer Ernest Greene aka Washed Out

Making of: ABSOLUT UNIQUE: Behind The Scenes

Tue, 04 Sep 2012 00:00:00 +0400

In the coming weeks, Absolut Vodka will begin distributing nearly 4 million bottles across the globe. And every one of them will be different. The project, called "Absolut Unique," required a complete re-engineering of the company's production plant in Sweden, executives said. Described as "carefully orchestrated randomness," the process involved setting up splash guns and color-generating machines programmed with complex coating, pattern and placement algorithms to ensure that -- like snowflakes -- no two bottles are alike. "Absolut Unique feels a bit mad scientist, a bit street art," Jonas Tahlin, VP-global marketing for The Absolut Co., said in a statement. "When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist's studio than a bottle factory." He added: "A lot of world-class creators have made their interpretations of our iconic bottle. But this time Absolut was the artist." The Absolut Co. is a division of liquor giant Pernod Ricard. The bottles will be individually numbered and distributed in 80 markets including the U.S., U.K., China, France and Germany. The unique designs incorporate 38 different colors and 51 pattern types. Marketing will include print and digital ads and promotions at stores and bars. Agencies on the project include Family Business of Stockholm for creative, packaging print and below the line. Digital is by Sweden-based Great Works and PR by Jung Relations, also based in Sweden. Absolut has long made its iconic bottle a marketing centerpiece. Previous limited-edition bottles have included Absolut Glimmer, made crystal pattern-shaped glass, and city-inspired designs such as Absolut London, Absolut Miami and Absolut Brooklyn, which was designed by Spike Lee. But the brand seems to be raising the bar with its effort, not only for the liquor category but the entire packaged-goods industry. "Anyone could do one or two unique products," Mr. Tahlin said. "We're making close to 4 million."

DM: THE KEYBOARD OF ISOLATION

Wed, 30 May 2012 18:20:00 +0400

Advertiser FAMILY CARE FOR GRASSROOTS COMMUNITY Product LESS ONLINE TIME AND MORE FAMILY TIME Entrant DDB CHINA GROUP Shanghai, CHINA Title THE KEYBOARD OF ISOLATION Design/Advertising Agency: DDB CHINA GROUP Shanghai, CHINA Michael Dee DDB China Group Chief Creative Officer Jody Xiong DDB China Group Creative Director Leo Liu/Jody Xiong DDB China Group Copywriter Jody Xiong/William Zhang/Jack Xuan DDB China Group Art Director George Ooi/Rico Zhang DDB China Group Agency Producer James Chen DDB China Group Production Director Nicholas Siau Win Shanghai Photographer King Zhang Win Shanghai Photographer Alex Chen DDB China Group Photographer Jenny Liu DDB China Group Planner Brief Explanation Brief Explanation With half billion netizens in China, many are unaware of how being online can alienate their families. We wanted to communicate our call for spending less time online and more family time, in a ground-breaking way. Describe the brief from the client: Family Care For Grassroots Community is a non-profit organization dedicated to community building and family care. They wanted to communicate their call for spending less time online and more family time, in a ground-breaking way. Description of how you arrived at the final design: We interviewed families that have poor relationships due to the overuse of computers and recorded true scenes in their families. We then made 115 figurines - crafted in the likeness of these family members, recreating the scenes of them overusing computers. Next, we set up a massive installation in an IT mall and put these figurines in sealed glass jars of different sizes. The glass jars with figurines were arranged in the form of a keyboard, just like all the real-life family members being isolated in the keys. We also extended the installation to outdoor plazas, hotels and metro stations. Indication of how successful the outcome was in the market: During the two months of the exhibition of our outdoor installation, an estimated audience of 1,800,000 was reached. 89% of them said they would like to spend less time online and more time with their families. Hundreds of TV stations, magazines, newspapers and websites reported the campaign, creating a hard hitting topic in China. On Weibo(Chinese Twitter), it also attracted 35,700 retweets and 8,296 comments. After the exhibition tour, the installation was collected and exhibited by Zendai MOM

Making of: THE SCREAM

Wed, 16 May 2012 00:00:00 +0400

Classic art is not just about paint and brushes. Getting started with art through colour pencils has been a colourful learning journey for every childhood; it is a tool of our modern artist's planning process of artistic endeavors. After months of meticulous planning, hot glue and pencil shavings, Ogilvy & Mather have opened up a whole new avenue of creativity, by using colour pencils not just as a tool but as the main focus of the art itself.
Brought to you by-
Creative Lead: Steve Back
Creative Crews: Troy Lim, Jon Loke, Kairong Khu, Adeline Siow, Heng Si Hui, Dash Kadam, Inessa Loh, Loh Yi Qi, Danny Ong, Alicia Tan, Joycie Koor, Brandon Sim and David Stevanov
Photographer and videographer: Jimmy Fok of Calibre Pictures and his beloved crews
Photo retoucher: Lay Leng
Photos courtesy of Calibre Pictures, Singapore
Advertiser FABER-CASTELL
Product ARTIST COLOR PENCILS
Entrant OGILVY & MATHER SINGAPORE, SINGAPORE
Type of Entry Design: Corporate or Brand Itendity
Category Point of Sale
Title THE SCREAM
Advertiser/Client FABER-CASTELL
Product/Service ARTIST COLOR PENCILS
Entrant Company: OGILVY & MATHER SINGAPORE, SINGAPORE
Design/Advertising Agency: OGILVY & MATHER SINGAPORE, SINGAPORE
Credits
Name Company Position
Steve Back Ogilvy & Mather Singapore Chief Creative Officer
James Procter Ogilvy & Mather Singapore Executive Creative Director
Troy Lim Ogilvy & Mather Singapore Creative Group Head/Copywriter
Jon Loke Ogilvy & Mather Singapore Creative Director/Art Director
David Stevanov Ogilvy & Mather Singapore Art Director
Kairong Ku Ogilvy & Mather Singapore Art Director
Adeline Siow Ogilvy & Mather Singapore Copywriter
Heng Sihui Ogilvy & Mather Singapore Junior Art Director
Jimmy Fok Ogilvy & Mather Singapore Photographer
Shirley Tay Ogilvy & Mather Singapore Head Of Account Management
Ng Huimin Ogilvy & Mather Singapore Account Executive
Loh Yi Qi Ogilvy & Mather Singapore Illustrator
Inessa Low Ogilvy & Mather Singapore Illustrator
Brandon Sim Ogilvy & Mather Asia Pacific Illustrator
Danny Ong Ogilvy & Mather Asia Pacific Illustrator
Alicia Tan Ogilvy & Mather Asia Pacific Illustrator
Joyce Koor Ogilvy & Mather Asia Pacific Illustrator
Darshan Kadam Ogilvy & Mather Asia Pacific Illustrator
Ivy Ong A.w. Faber-Castell Sales Manager

Case study: Konzerthaus Dortmund: The Unfinished - Case

Fri, 11 May 2012 00:00:00 +0400

Advertising Agency: Jung von Matt/Neue Elbe, Hamburg, Germany
Creative Director: Tobias Grimm, Jens Pfau
Art Director: Samuel Huber
Copywriter: Alexandra Stock
Production company: Markenfilm
Director: Benjamin Wolff

Making of: MZ Paralympics: Unstoppable (Making of)

Mon, 30 Apr 2012 11:35:00 +0400

Mark teamed up with BBDO Toronto and The Canadian Paralympic Committee to shoot their newest campaign, “Unstoppable.” Aimed at potential participants in The Canadian Paralympics, this ad is truly inspirational. Shot in one continuous take on a rainy Toronto night, the entire set was mapped in 3d before the shoot for a quick and easy build. Be sure to watch the “Making Of” video below to see more.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Director / Copywriter: Michael Clowater
Associate Creative Director / Art Director: Linda Carte
Agency Producer: Terry Kavanagh
Production Company: Sons & Daughters
Executive Producer: Liane Thomas
Production Co. Producer: Andrew Sulliman
Director: Mark Zibert
Cinematographer: Chris Mably
Editor & Editing House: Mark Paiva, PosterBoy Edit
Music: RMW Music
Visual Effects: Crush Inc.

Making of: Jura: Tennis (Making Of)

Wed, 25 Apr 2012 13:04:00 +0400

Client: Jura
Director: Andreas Hoffman
Agency: Publicis (Zurich)
Production Company: PANAM-film (Zurich)
CG & VFX: Gravity (Tel Aviv)
Chief Creative & VFX Supervisor:
Ilan Bouni, Gravity (Tel Aviv)
Head of 3D & Compositing: Yoav Savaryego,
Gravity (Tel Aviv)
Head of Art & Design: Israel Breslev,
Gravity (Tel Aviv)
DOP: Jean
Poisson
Editor: Sven Budelmann

Making of: LEGO: Builders of Sound - Making-Of

Wed, 25 Apr 2012 00:00:00 +0400

Advertised brand: LEGO
Advert title: LEGO Builders of Sound

Advertising Agency: Serviceplan campaign 1 gmbh, Munich, Germany
Chief Creative Officer: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer, Alexander Rehm
Art Director: Andreas Balog, Marijo Sanje
Graphic Design: Anna Tracy Wodera
Copywriter: Nicolas Becker, Lorenz Langgartner

Making of: OKarte: Snowboarding on the Library roof (Making of)

Wed, 21 Mar 2012 10:58:32 +0400

Advertised brand: Prepaid card - OKarte
Advert title: Snowboarding on the Library roof.
Headline and copy text : Allow yourself more!
Advertising Agency: DDB Latvia, Riga, Latvia
Creative Director: Una Rozenbauma
Art Director: Ivo Jusis
Copywriter: Marta Kukarāne
Additional credits:
Studio: Film Angels Production
Director: Armands Blumbergs
DOP: Jurģis Kmins
Producer: Ivo Ceplevičs

Making of: Varier Furniture: Variable Brain Design (Making of)

Tue, 14 Feb 2012 11:04:31 +0400

Advertised brand: Varier Furniture
Advert title: Variable Brain Design
Advertising Agency: DIST Creative, Oslo, Norway
Creative Director: Finn Knudsen & Eirik Soerensen
Art Director: Finn Knudsen, Eirik Soerensen, Torny Hesle, Ingrid Lea, Thale Hoy-Pettersen, Eivind Solberg
Copywriter: Finn Knudsen, Eirik Soerensen
Production Company: B-Reel

Case study: EL MAKING OF DE EVO

Mon, 30 Jan 2012 11:58:00 +0400

TÍTULO EL MAKING OF DE EVO
MARCA EVO
ANUNCIANTE NCG BANCO
AGENCIA CHINA

Making of: Jack Daniel’s: The Making of The Holiday Barrel Tree

Tue, 29 Nov 2011 12:36:23 +0400

Advertised brand: Jack Daniel’s
Advert title: Barrel Tree
Advertising Agency (Name, City, Country): Arnold Worldwide, USA
Director Global Marketing – Jack Daniel’s: Carmen D’Ascendis
Chief Creative Officer: Pete Favat
Creative Director: Wade Devers
ACD, Art Director: Corey Favier
ACD, Copywriter: Todd Mitchell
Producers: Billy Near & Ben Ouellette
Project Management: Lauren Butterworth
Business Affairs: Maria Rougvie
Account Management: Paul Nelson, Nate Stewart, Shannon Coletti & Arden Clapp

Print & OOH (US & UK)
Director Global Marketing – Jack Daniel’s: Carmen D’Ascendis
Chief Creative Officer: Pete Favat
Creative Director: Wade Devers
ACD, Art Director: Corey Favier
ACD, Copywriter: Todd Mitchell
Producers: Jim Spadafora
Art Buyer: Andrea Ricker
Project Management: Lauren Butterworth
Business Affairs: Lisa Mercier
Account Management: Paul Nelson, Nate Stewart, Shannon Coletti & Arden Clapp

Making of: Nikon: The "Making of" Camo Bear

Mon, 07 Nov 2011 16:20:21 +0400

Tags: I Am Nikon

Making of: Sony 3D: Making Of Sony Two Worlds

Mon, 17 Oct 2011 10:58:24 +0400

Director Arev Manoukian Cinematographer Bojan Bazelli Music Clint Mansell (Black Swan, Requiem For A Dream) Original poem, 'That's What I Heard You Say’, written and read by Leonard Cohen Post Production Digital Domain (LA) Executive Producer Carlo Trulli & Marcus Trulli Producer Marcus Trulli & Peter Oad Stereographer William Reeve Editing Company Will Cyr @ Creative Post Sound Design/Arrangement Lime Studios (LA) Grand Central (London) Agency Grey London Executive Creative Director Nils Leonard Creative Director Dave Monk and Matt Waller Agency Producer Jacqueline Dobrin Business Director Anneliese St-Amour Account Manager Suzi Napier