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Online: Callegari Olive Oil

Wed, 05 Jun 2013 00:00:00 +0400

Callegari Olive Oil is a new Premium Extra Virgin Olive Oil is imported from Spain and sold online globally. Pereira & O'Dell drew inspiration for the brand identity from the brightly colored, almost mosaic, Spanish tiles.
The packaging includes two styles of bottle. The first is a perfectly minimal and modern specialty glass bottle that can stand upright and also inclined on its side, becoming a centerpiece-worthy decanter that provides natural aeration to release the aroma of the olive oil. Our hero bottle is a golden droplet, reminiscent of the purity and simplicity. The top is wrapped in its signature Spanish tile pattern and trimmed in turquoise. The bottle suits both the stay at home cook and the professional chef.
Smell and taste, it is well known, are two senses that are strongly tied together. The second Callegari bottle is a classic perfume bottle with purple atomizer, perfect for salads, and highlights the unparalleled aroma of Callegari Olive Oil.
Additionally, the pen is a promotional item that conveys the elegant presence of Callegari olive oil by allowing chefs to sign their signature dishes and at the same time become brand ambassadors.
http://www.callegarioliveoil.com
Agency: Pereira & O’Dell
Chief Creative Officer - PJ Pereira
Executive Creative Director - Jaime Robinson
Design Directors - Rai Favacho, Patricia Ebner
Designers- Rai Favacho, Patricia Ebner, Moses Kelany
Executive Agency Producer - Jeff Ferro
Agency Producer - Drew Saucedo, Judy Kreiter
Account Director - Lo Braz
Copywriter - Charlie Wolff

Design & Branding: World’s Best Tasting Vodka

Mon, 03 Jun 2013 14:00:00 +0400

“World’s Best Tasting Vodka”
New York, NY (May 31, 2013) –A new advertising campaign from Purity® Vodka boldly challenges Grey Goose® to a taste-off, suggesting that some Grey Goose® drinkers might prefer the taste of Purity® Vodka. The platform has been designed to call attention to the ultra-premium craft vodka’s taste and quality and to set the Swedish spirit apart from its competition. Developed by the creative innovation network, iris Worldwide, the campaign launches today with an open letter from Purity Vodka Founder and Master Blender Thomas Kuuttanen. The advertising will run in the Wall Street Journal as well as outlets including Cool Hunting, Bullet Acquire, The World's Best Ever, Valet and The Sartorialist.
“Grey Goose® has been claiming for a long time to be the ‘world’s best tasting vodka’,” says Thomas Kuuttanen, founder and master blender of Purity Vodka. “I am very proud of my vodka and believe its taste speaks for itself. And, we have won quite a few awards to prove that, so, I thought we’d kick-off a friendly competition to let Grey Goose® vodka drinkers decide.”
“We’re a craft brand but know that we have to make a bold and confident move in order to bring attention to our award-winning taste in a highly competitive category. We want to encourage vodka fans to taste us and then decide for themselves which they prefer,” says Andy Glaser, president and CEO of Purity Vodka. “We believe that some Grey Goose® drinkers might prefer the taste of Purity® Vodka.”

Print ads: Beard

Tue, 28 May 2013 09:00:00 +0400

Campaign Name: Unhipster Advertising agency: Lew'Lara Title of Press: Beard Client: GQ Magazine Brazil Product/Service: Institucional Chief Creative Officer: Manir Fadel Executive Creative Director: Mariana Sá Creative Director: Cesar Herszkowicz Copywriter: Manir Fadel, Igor Cabó, Art Director: Ary Nogueira Agency Graphic Producers: Marcos Pedra, Alexandro Coelho Art Buyer: Ana Karina Melo, Ale Sarilho Account Supervisor: Camila Machado Account Manager: Xiko Coutinho Media: André Magalhães, Marina Campanatti

Print ads: Beggar

Tue, 28 May 2013 09:00:00 +0400

Campaign Name: Unhipster Advertising agency: Lew'Lara Title of Press: Beggar Client: GQ Magazine Brazil Product/Service: Institucional Chief Creative Officer: Manir Fadel Executive Creative Director: Mariana Sá Creative Director: Cesar Herszkowicz Copywriter: Manir Fadel, Igor Cabó, Art Director: Ary Nogueira Agency Graphic Producers: Marcos Pedra, Alexandro Coelho Art Buyer: Ana Karina Melo, Ale Sarilho Account Supervisor: Camila Machado Account Manager: Xiko Coutinho Media: André Magalhães, Marina Campanatti

Print ads: Jesus

Tue, 28 May 2013 09:00:00 +0400

Campaign Name: Unhipster Advertising agency: Lew'Lara Title of Press: Jesus Client: GQ Magazine Brazil Product/Service: Institucional Chief Creative Officer: Manir Fadel Executive Creative Director: Mariana Sá Creative Director: Cesar Herszkowicz Copywriter: Manir Fadel, Igor Cabó, Art Director: Ary Nogueira Agency Graphic Producers: Marcos Pedra, Alexandro Coelho Art Buyer: Ana Karina Melo, Ale Sarilho Account Supervisor: Camila Machado Account Manager: Xiko Coutinho Media: André Magalhães, Marina Campanatti

Outdoor: Cokesanta

Tue, 07 May 2013 19:00:00 +0400

Media: Outdoor Category: Non-alcoholic drinks Agency: Ogilvy Brand: Coca-Cola Geo: Asia, China Advertising Agency: Ogilvy & Mather, Shanghai, China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Ricky Richards Account Supervisors: Louise Kuegler, Martin Murphy Planner: Edward Bell Advertiser's Supervisors: Anubha Sahasrabuddhe, Yas Mallari, Shakir Moin, Leonardo O'Grady

DM: Targifor Agenda

Tue, 07 May 2013 11:30:00 +0400

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DM: Tea Calender, 6