Case study › Advertolog - Advertising & Commercials

Case study: THE HIGHEST GOAL digest movie

Fri, 17 May 2013 00:00:00 +0400

The final qualifier for the World Cup – a must-win to earn a World Cup berth. As an official sponsor and supplier, adidas Japan K.K. wanted to turn the event into an opportunity to make a connection with its audience using the unifying theme of football. The objective was to create an event that Unites and Engages football fans throughout Japan in support of their national team and generate dynamic connections among football fans in support of their team.
To achieve the object, we created an event that was both impactful live but could also be shared and engaged with via smartphone.
Our solution was an interactive projection 200 meters above the ground in Tokyo on the day of a crucial game for the national team. Fans could use their smartphone to virtually ‘throw in’ a soccer ball towards the projection – a massive video of Japan star forward Shinji Kagawa, who plays for Manchester United, projected on the wall of a high-rise building. Kagawa received the ball and made a shot on goal. The thrower’s facebook profile photo and support message were also projected.
The latest campaign offered participants a virtual experience of assisting Japan national team member Shinji Kagawa. The campaign helped football fans realize they are part of the team and contributed to engaging them further. Furthermore, the wowing experience of assisting Kagawa up in the sky of Roppongi was spread and shared automatically via social media. The campaign brought together adidas, the official supporter, and football fans through the historic game of the Japan national team.
http://www.adidas.jp/highest-goal/
Case Study: adidas the highest goal Client: adidas Japan K.K.
Agency: TBWA\HAKUHODO
Title: adidas the highest goal
AD Agency: TBWA\HAKUHODO
Production Company: ROBOT Communications inc.+Rights apartment inc.+IMG SRC inc.
Agency: TBWA\HAKUHODO
Executive Creative Director:Kazoo Sato Associate Creative Director:Takahiro Hosoda Copy Writer:Motonori Sugiyama
Art Director:Hirohumi Nakajima, Keisuke Shimizu Experience Designer:Kaname Aratame

DM: Lookout

Thu, 16 May 2013 18:00:00 +0400

Media: DM
Category: Alcoholic Drinks
Agency: Miami Ad School
Brand: Bacardi
Geo: Americas, United States
Advertising School: Miami Ad School, San Francisco, USA
Art Directors: Jesper Bryngelsson, Daniel Johansson
Copywriter: Avery Harrison

Case study: The Never Again Radio Event - case study

Wed, 15 May 2013 20:11:00 +0400

A New radio campaign for "N.O – Fight Violence Against Women". A campaign that took place simultaneously all over Israel's leading radio stations.
Executive Creative Director: Tal Riven
Copywriter: Kobi Cohen
Art director: Karin Gross
Special projects Producers: Yael Hermesh / Galit Siman-Tov
Post production Producer: Roni Brand
Digital Producer: Ofer Klein
Sound company: Signal Music & Sound Ideas
Sound Editor: Roy Dotan
Narrator: Orly Rabinian
Original Music: Tomer Biran
Photographer: Avner Elcaras
Video Editor: Ilan Manor

Case study: The Soil Restaurant

Wed, 15 May 2013 00:00:00 +0400

Protoleaf is a Japanese gardening soil brand. Concerns about nuclear radiation from Fukushima had caused consumers to question soil safety -- even in store-bought products. We wanted to let our stakeholders, including consumers and trade, recognize the surprising quality and safety of the product.
What if the soil was so safe, you could actually eat it? To showcase our soil quality and safety, TBWA\HAKUHOD opened "The Soil Restaurant" with a Michelin 3-star chef who created a full course meal using Protoleaf Soil as the main ingredient. The restaurant was open to the public and charged $110 per person.
Customers and Media ate it up: The Soil Restaurant was widely reported on in Japan, and the news spread to over 20 countries globally, including features on CNN and the Discovery Channel. With zero media investment, we clearly demonstrated the product safety to the world. Total free media exposure amounted to approximately US$8,900,000. As a result, consumers felt safe to buy soil again, and sales surged 130% versus the previous year. People could return to gardening and producing their own food.
Agency: TBWAHakuhodo (Tokyo)
Executive Creative Director: Kazoo Sato
Creative Director: Tomoki Harada
Copywriter: Tomoki Harada, Chino Yamaguchi
Art Director: Keisuke Shimizu,Nozomi Imaoka
PR: Takahiro Miura, Miho Majima (vector)

Case study: Metro: No Pictures

Tue, 14 May 2013 22:00:00 +0400

Media: Print
Media: Media
Agency: TBWA
Brand: Metro
Geo: Europe, Denmark
In November 2012, Metro readers were surprised to find their familiar (and favorite!) newspaper was completely without photos. Word quickly spread across social media that Metro had screwed up – a huge mistake. But of course: This was no mistake. The ad agency TBWA Copenhagen had been tasked with developing a sticky campaign for the world’s biggest photo competition: Metro Photo Challenge. This “No Picture Edition” paid tribute to pictures by proving how much we miss them when they are not there. This innovative campaign — together with a new platform and a fantastic photo expedition as a prize for the winners — proved highly successful as the Metro Photo Challenge 2012 received buzz on social media worldwide, which resulted in a 377% increase in participants, a 139% increase in visitors and 139% more photos. It was the sixth time the competition ran worldwide, and the results were better than ever before.
Advertising Agency: TBWA, Copenhagen, Denmark
Creative Director: Tom Olsen

Case study: Page 67,5

Sat, 11 May 2013 23:30:00 +0400

Media: Print
Category: House, Garden & Pets
Agency: DDB
Brand: Brinox
Geo: Americas, Brazil
Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Directors: André Faria, Gustavo Victorino
Art Director: Leonardo Rotundo
Copywriter: Gustavo Tasselli
Account Directors: Analice Simões, Alessandra Volkweis
Planner: Maria Paula Alonso
Account Supervisor: Alessandra Volkweis
Media: Mônica de Carvalho, Silvio Calissi
Art Buyers: Clariana Costa, Alessandra Salles, Daniela Strang
Photography: Sergio Prado
Graphic Producers: Clariana Costa, Anelito Nóbrega
Less: 24\7id
Approved by: Jaqueline Brognoli

Case study: Flying Store

Sat, 11 May 2013 09:20:00 +0400

In order to make people (located far away from E-Mart store) to shop at E-Mart, despite the geographical barrier,Cheil, Seoul created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores.
Category: Retail services
Client: Emart
Agency: CHEIL Worldwide Headquarter Seoul/Korea
Country: Korea (south)
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Creative Director: Alex J. Kwon
Art Director: Seokjin Shin
Copywriter: Song-ha Lee
Account manager: Jintaek Noh
- Engineer1 / Yunho Choi, Sejun Jeong, Eunjin Kim / Opener
- Engineer2 / Hyuncheol Cho / H9works
- Engineer3 / Choonkeun Song, Hyungjoon Seo/ Dove to rabbit
- Production Company : PENTABREED

Online: Under Armour Launches "What's Beautiful 3.0" Social Competition

Fri, 10 May 2013 14:30:00 +0400

Tags: What's Beautiful 3.0

Sending through the latest work from Red Tettemer + Partners for Under Armour (UA), a leading sports performance apparel brand. The brand launched the third iteration of “What’s Beautiful,” its largest female-focused digital experience to date. Building upon the success of past challenges, “What’s Beautiful 3.0” drives women to meet and exceed fitness goals and empower one another through an online community. The competition will be hosted through a mobile app and microsite whatsbeautiful.ua.com.
Framed with the brand mantra I WILL™, “What’s Beautiful 3.0” will host exclusive content from UA athletes and high-profile trainers. Under Armour will also issue training challenges and offer gear giveaways to help keep women in the community motivated. And, for the first time since its inception, UA will be hosting several pop-up workout events around the country to rally the challenge’s most active participants together.
Ultimately, three winners will be named – two by Under Armour selection and one by public vote. They will all receive an all-expenses-paid fitness retreat to Costa Rica, which will feature fitness, surf and yoga experiences.
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
ACD: Amanda Abrams, Steve Thompson
Editor: Vic Carreno
Tech Lead: Aaron Grando
Digital Account Team: Uri Weingarten, Catie Borzillo, Doug Keith, Sean Benz
Social: Annie Heckenberger, Ryan Olah

Case study: Manon Lesko

Fri, 10 May 2013 00:00:00 +0400

Banner and Landing page campaign for the opera "Manon Lesko". This digital campaign from Ad Fingers Lithuania for the Pucciniâs opera "Manon Lesko" achieved great results and won a national advertising award â Adrenalinas 2012 bronze arrow. First stage of the campaign was a teaser offering to find out more about a Lobotomy's clinic services. The second stage was all about the Puccini's opera itself and sold the tickets to the performance. The tickets for all 5 opera performances were instantly sold and the landing page got 25000 unique visitors in just two weeks. Media: Online Category: Entertainment & leisure Client: Opera performance "Manon Lesko" Advertising Agency: Ad Fingers, Vilnius, Lithuania Country: Lithuania Director: Kristoforas Akromas

Case study: Yediot Newspaper -- History where it happened

Thu, 09 May 2013 00:00:00 +0400

Client Yediot Aharonot
Brand Yediot Aharonot Newspaper
Campaign name History where it happened
Media Outdoor, Media
Release date 23/11/12
Historical newspaper front pages, at the exact places they occurred.
Agency BBR Saatchi & Saatchi
CEO Yossi Lubaton
Chief Creative Officer Yoram Levi, Nadav Pressman
Creative Director Sharon Refael
Art Director Meron Sasson
Copywriter Matan Yedidya
Account Group Head Maya Salomon
Account Supervisor Elad Kuperman
Account Executive Maya Sultanik

Case study: Iconic Conversations

Thu, 09 May 2013 00:00:00 +0400

Agency: DDB California
Client: Wells Fargo
Campaign Title: Iconic Conversations
Executive Creative Director: Will Hammond
Executive Creative Director: Kevin McCarthy
Associate Creative Director: Stewart Wade
Art Director(s): Stewart Wade, Susan Fukuda
Copy writer(s): Sara Shelton, Ron Schlessinger, Jason Carter, John Dolab

Outdoor: Injured Text

Wed, 08 May 2013 05:31:00 +0400

Mini Cooper launches a new campaign by Publicis Mexico to demonstrate the dangers of texting while driving to help reduce the possibility of people getting injured. The aim was to make people realize that texting can damage not only their car, but them too and through outdoor and press get people to download 'The Word Blocker' app by Mini. Category: Automotive Media: Outdoor Client: MINI BMW Agency: Publicis Mexico Production: - Country: Mexico Chief Creative Officer: Héctor Fernández Creative Director: Luis (Madurga) Enriquez Creative Director: Jessica Apellániz Art Director: Bastien Grisolet Sculptures: IvÃ¡n Ramos

Case study: Hell Of A Job -- A Job Interview Inside Diablo 3 (Case Study)

Wed, 08 May 2013 00:00:00 +0400

Hell Of a Job - the first job interview in a video game.
In Israel most young programmers are also enthusiastic gamers that spend most of their free time playing video games.
The agency conducted job interviews for programmers inside Diablo 3 - the fastest selling video game in history and a hit among computer geeks. The CEO's Diablo 3 character (a level 60 barbarian) waited for potential candidates in one of the game's toughest missions. Applicants were tested not only for their programming knowledge, but also for important skills like teamwork and ability to work under pressure.
For more information:
http://www.hellofajob.co.il/?lng=eng
Agency CEO: Yossi Lubaton
Agency BBR Saatchi & Saatchi
Deputy Agency CEO: Nadav Presman
Creative managers: Eran Nir, Eddie Goldenberg
Art director: Ori Hasson
Copywriter: Shachar Aylon
Designer: Asi Epshtain
Technologist: Leonid Angarov
Account executives: Aviv Mulikandov
VP Production: Dorit Gvili
Producer: Alon Shmuelof

Case study: When the margins become the media

Wed, 08 May 2013 00:00:00 +0400

Leading advertisers donated the margins of their print ads to youth at risk living on the margins of society in this plan from ACW Grey Tel Aviv . Category: Charities & appeals URL: http://marginsmedia.com/ Client: Shanti House Agency: ACW Grey Tel Aviv Country: Israel Executive Creative Director: Tal Riven Copywriter: kobi cohen Art Director: Karin Gross Sound: Signal Sound Design: Roy Dotan Editing Company: Snowball VFX Post Production Producer: Roni Brand Music: Tomer Biran Special projects Producers: Yael Hermesh / Galit Siman-Tov Digital Producer: Ofer Klein Narrator: Bobby Lax Media Company: MediaCom

Case study: 3 ads in 1 — Connect the dots

Wed, 08 May 2013 00:00:00 +0400

Media: Print
Category: Automotive
Agency: Leo Burnett
Brand: Fiat
Geo: Americas, Brazil
Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
Art Director: Tiago Bastos
Copywriter: Mário Cintra
Illustrator: Tiago Bastos
Print Production: Zezinho Lima
Account Supervisor: Cíntia Mourão
Advertiser's Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer
Account Managers: Daniela Ferreira, Mirelly Rosa
Planners: Marcello Magalhães, Tiago Lara
Published: April 2013

Ambient: The Firecracker Project

Wed, 08 May 2013 00:00:00 +0400

Advertised brand: ANIQUEM – ASSOCIATION FOR THE HELP OF BURNED CHILDREN Media: Ambient Category: Public interest Advert title(s): THE FIRECRACKER PROJECT Advertising Agency: MCCANN LIMA, PERU Agency website: http:///www.mccann.com.pe/ Creative Director: MAURICIO FERNANDEZ-MALDONADO / NICOLAS ROMANO Art Director: GIOVANNI MACCO / LUIS BELTRAN Copywriter: MARTIN VIGO Illustrator: LUIS BELTRAN Additional credits: JACKY SALHUANA

Case study: OUTDOOR CASSETE

Tue, 07 May 2013 15:00:00 +0400

Advertised brand: YOUTH BAR
Advert title: OUTDOOR СASSETE
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Agency website: [http://redpr.ru](http://redpr.ru/)
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Nikita Kharisov, Ivan Sosnin
Illustrator: Natasha Kotovskaya, Ulia Yzkih
Photographer: Kate Bamby
Additional credits: Daria Lunegova, Elena Lazareva, Evgeny Keksin
Published: 04.2013
Short rationale: YOUTH is a new conceptual bar, that plays with clients’ nostalgy about the time of their youth. Jeans, baseball caps, MTV trends and, of course, our favorite music of that time, that was available only on cassettes.
And it were cassettes that became the fundamental part of visual identic of the bar and unusual outdoor campaign.

Online: DISCOVERY BUTTON

Tue, 07 May 2013 11:30:00 +0400

PUBLICIS SALLES CHEMISTRI / Brasil Title of ad DISCOVERY BUTTON Client DISCOVERY NETWORKS Product or Service DISCOVERY CHANNEL Date of 1st Appearance 3/12/2012 Hugo Rodrigues Publicis Salles Chemistri Creative Director Alessandro Cassulino Publicis Salles Chemistri Creative Director Kevin Zung Publicis Salles Chemistri Art Director Antonio Correa Publicis Salles Chemistri Art Director Luis Felipe Figueiredo Publicis Salles Chemistri Copywriter Thiago Antonovas Photographer Rita Vilarim Publicis Salles Chemistri Producer Thiago Loureiro Publicis Salles Chemistri Producer Emerson Russo Publicis Salles Chemistri Producer Marcos Vinício Publicis Salles Chemistri Account Manager Paula Schubach Publicis Salles Chemistri Account Supervisor Burti Hd Post Production Arizona Post Production Yes Mobile Production Hugo Miguel/Mockup 10 Production Tato Bono Publicis Salles Chemistri Videocase Production Andrea Barreto Publicis Salles Chemistri Videocase Production Mayane Milinavicius Publicis Salles Chemistri Videocase Production Margarida Filmes Videocase Production

Online: Toyota Positive movement

Tue, 07 May 2013 00:00:00 +0400

Fashion blogger Caroline Burke, an expert in body art, fashion and beauty, also known as Burkatron, is the latest to join the Toyota Positive movement, the movement brightening Britain with a car that runs on electricity, fuel and positivity.
The campaign, via Saatchi & Saatchi, asks Londoners to step outside of themselves and look for ways in which they can be a positive force in others' lives, for family, friends or complete strangers.
Advertised brand: Toyota Prius Plug-in hybrid
 Advert title(s): Toyota Positive movement
Translation of headline to English:  
Advertising Agency (Name, City, Country):  Saatchi & Saatchi, London, UK
Agency website: http://www.saatchi.com
Exec Creative Director: Kate Stanners
Copywriter: Laurence Quinn
Art Director: Mark Norcutt
Account Director: Josh Sandford
Production: Saatchi & Saatchi
Published/Released (Month, Year): April 2013

Case study: Honesty Box Results

Mon, 06 May 2013 04:01:00 +0400

Boundary Road Brewery, with the help of Barnes, Catmur & Friends and Sir Winston Churchill, recently ran the Great Kiwi Honesty Test to launch Honesty Box Cider. Consisting of 15 simple questions about honesty, the test was taken by every single person in the known universe, giving us the following results. Now we know how many people have lied for sexual gain, how many have relieved themselves in public pools, and who does online tests simply to get out of work.
Category: Drinks, alcoholic
URL: http://www.honestyboxcider.co.nz
Client: Boundary Road Brewery
Agency: Barnes, Catmur & Friends Auckland
Production: Barnes, Catmur & Friends
Country: New Zealand
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Creative: Rob Longuet-Higgins
Creative: Rob Cook
Creative: Brad Stratton
Head of Art: Crispin Schuberth
Group Account Director: Luke Farmer
Account manager: Nicholas Gallagher
Senior Account Manager: Meredith Maclean
Media Director: Katrina Reinsfield
Media Planner: Beena Dhanji
Client: Ben Shaw
Client: Adam Maxwell

Ambient: The Megaman Lightbulb Calendar

Mon, 29 Apr 2013 13:34:00 +0400

Category: Home electronics Brand: Megaman Light Bulbs Agency: Grabarz und Partner Country: Germany Energy-saving bulbs are considerably more expensive than normal light bulbs. However, only very few people know and believe that, due to their prolonged lifespan, they are still cost efï¬cient. So, Garbarz & Partner Germany decided to not only claim that an energy-saving light bulb is able to burn day and night for a whole year â but to prove it.This is why we developed the ï¬rst "light bulb calendar" for MEGAMAN, Europe's third biggest producer of energy-saving light bulbs, including 365 bulb sockets â one for each day. And we only made use of one single energy-saving light bulb, letting it burn 24/7 for a whole year, day and night.This resulted in a spectacular calendar, being a highlight not only because of its sheer size but also because of the impressive design. The calendar had been installed in the BoConcept stores â known for modern designer furniture and lamps. Category: Home electronics Client: Megaman Light Bulbs Agency: Grabarz und Partner Country: Germany Executive Creative Director: Ralf Heuel Creative Director: Andre Price Creative Director: Jan-Florian Ege Art Director: Andre Price Art Director: Jana Mehrgardt Art Director: Jan Riggert Group Head: mathias lamken Producer: Oliver Fleischer Designer: Sönke Jansen Account manager: Fanny Pribbernow

Case study: Streetview Delivery

Fri, 26 Apr 2013 10:50:00 +0400

Case about the ad “Streetview Delivery”, for digital magazines. It was developed for Gollog, the Gol Airline’s delivery service, and featured in March.
Streetview Delivery
Client: Gollog Express
Gollog Express is Gol Airlines’ delivery service that finds recipients fast, no matter where they are. To prove this in digital magazines we created an ad that combined geolocation with the Google Street View API. In the ad, the reader saw the street view image of the exact location he or she was at, followed by an animated hand delivering the Gollog package. The ad was featured in Veja, Brazil's most influential weekly digital magazine. (16/march/13)
Agency: AlmapBBDO
Client: Gollog Express
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, Andre Kassu, Bruno Prosperi, Renato Simões
Art Director: Guiga Giacomo, Tiago Pinho
Copywriter: Ricardo Wolff

Online: Honda CRV - Website Design & Development

Thu, 25 Apr 2013 12:00:00 +0400

Category: Automotive
Brand: Honda
Agency: McGarry-Bowen
Country: United Kingdom
Honda Motor Europe
- Alongside mcgarrybowen, Sb produced the ATL print campaign. This ran alongside the broadcast advert "Do More New"
- Mircrosite asset generation in conjunction with Elvis Communications
- Nexus commissioned SB to generate assets for the in-store brochure
Honda Access (HACE) Europe
Working directly with Honda, SB created:
- Microsite for Honday Europe's accessories range
- Digital mobile app and animation to be used at trade events and at dealerships
- BTL leaflets to be used at POS
- Press release to coincide with the launch of the CR-V, which went directly to vertical B2B publications
Honda UK
- Collaborated with Wieden and Kennedy to generate assists for POS and press use
Category: Automotive
URL: http://casestudies.saddingtonbaynes.com/honda-crv/
Client: Honda
Agency: McGarry-Bowen
Production: Saddington Baynes
Country: United Kingdom

Online: Honda CRV - Elvis Communications

Thu, 25 Apr 2013 11:59:00 +0400

Case study: Concept vehicle launch

Thu, 25 Apr 2013 11:56:00 +0400

Visteon, a global supplier of innovative automotive products, was looking for a digital agency to create, develop and build a compelling campaign to support the launch of their new vehicle concept- the e-Bee. The brief required a cross-platform, integrated solution that would form a fundamental part of Visteon's B2B marketing campaign for 2013. The focus was on supporting the launch of Visteon's new concept vehicle at its global premiere various auto trade shows.
Agency: Saddington Baynes , Germany
Category: Automotive
URL: http://casestudies.saddingtonbaynes.com/visteon/
Client: Visteon
Agency: Saddington Baynes
Production: Saddington Baynes
Country: Germany
Executive Creative Director: Duncan Hart
Creative Director: David Atkinson
Designer: Tim Brook

Case study: Help Button: Board

Thu, 25 Apr 2013 09:01:00 +0400

Category: Public interest
Client: Brazilian Red Cross
Agency: ageisobar - São Paulo
Country: Brazil
Creative Director: Carlos Domingos
Art Director: Cristiano Rodrigues
Art Director: Henrique Mattos
Art Director: Cicero Souza
Copywriter: Ricardo Porto
Copywriter: Daguito Rodrigues
Copywriter: Nicholas Bergantin
Copywriter: Henrique Zirpoli

Case study: Lull the iPad

Wed, 17 Apr 2013 09:00:00 +0400

Advertised brand: Johnson & Johnson
Advert title(s): Lull the iPad
Translation of headline to English: "Nothing in the World will make us forget the importance of the Language of Love; not even technology."
Advertising Agency (Name, City, Country): Proximity, Bogotá, Colombia
Agency website: [http://www.proximity.com.co](http://www.proximity.com.co/)
Chief Creative Officers : Mario Bertieri, Sandra Piedrahita
Creative Director: Alejandro Mesa, Pablo Wills
Art Director: Wilson González
Copywriter: Leonardo Moreno
Developer: Jhonnatan Salgado
Producer: Whisky Films
Animation: Daniel Ramírez
Published/Released: November, 2012

Case study: #donateexample

Wed, 17 Apr 2013 00:00:00 +0400

The digital campaign called #donateexample
creates a virtual blood bag that feeds the timeline of youtube videos.
The idea of Arcos to the Red Cross built a permanent network
of donors and used blogs as media worldwide.
"A club where it costs nothing to be a member. Only generosity."
www.clube25.org
Advertised brand: Red Cross
Advert title(s): #donateexample
Headline and copy text (in English): #donateexample
Advertising Agency: Arcos, Recife, Brazil
Agency website: www.arcosonline.com.br
Creative Director: Carlos Renato Rocha
Art Director: Thiago Reis
Copywriter: João Saraiva
Media Manager: Paula Fernanda, Carol Campello
Illustrator: Eugênio Lima
3D illustrator: Saulo Lísias
Web developer: David Vieira
Producer: Juliana Sarda
Audio: Onomatopéia
Video: Três Caras
Published: March, 2013

Viral: THE TAGGING DRIVE

Tue, 16 Apr 2013 00:00:00 +0400

Once Again, a Bangalore-based NGO, collects items you don't use anymore, sells it at a minimal price to the underprivileged and uses these funds to empower them through various sustainable projects. To maximize youth-participation in this cause with no budgets in hand, we created The Tagging Drive on Facebook.
The idea was to visit old pictures of friends and tag 'Once Again' to items worth donating -- shoes, toys, books, clothes, etc. This simple and engaging activity went viral. Thousands of pictures were tagged, donations poured in, the NGO funds increased by nearly 500% and the campaign became Bangalore's biggest tagging drive.
Client: Once Again, Bangalore.
Headline: "BANGALORE'S BIGGEST TAGGING DRIVE"
Agency: Ogilvy & Mather, Bangalore.
President: Poran Malani
Senior Vice President: Vikram Menon
Executive Creative Director: Ajanta Barker
Creative Director: Anoop Sathyanand
Associate Creative Director / Art Director: Siju RS
Copywriters: Bhumika Udernani, Dipika Aranha
Planners: Venkataraghavan Srinivasan, Manasi Trivedi
Production: Foxfilms.in
Additional Credits: Yousef Anani, Rishad Melethil, Junaid Rahman, Rahul Antony, Prem Madhu

Case study: Twignature

Mon, 15 Apr 2013 00:00:00 +0400

BMF Melbourne developed Twignature specifically for Amnesty, an organization all about collecting signatures, to allow them to harness the reach of Twitter by encouraging people to create a digital signature, a Twignature, simply by Retweeting campaign tweets sent by Amnesty.
Twignature caught the eye of Amnesty USA when BMF's the technology was tested by Amnesty Switzerland as part of their letter writing campaign last year. Twitter users can follow @amnesty and RT #twignature campaign tweets to become a part of the petition. Twitter users from all over the world are already adding their support in the hundreds.
Category: Charities & appeals
URL: http://www.twignature.amnestyusa.org
Client: Amnesty International USA
Agency: BMF Melbourne
Country: Australia
Executive Creative Director: David Klein
Art Director: Chris Andrews
Copywriter: Callum Fitzhardinge
Interactive Creative Director: Simon Murray
Planner: Nicole Rulka
Digital Project Manager: Lila Tournier
Digital Project Manager: Josh Partijo
Managing Partner - Ricci Meldrum
Naomi Gorringe - Client Director
Technical Director - Mark Ellis
Technical Director - Doug Rathbone
.net Developer - Chris Lo
Planning Director - Simon McCrudden
Seb Neylan - Account Executive