Credits & Description:
Category: Interactive Tools (for PCs, MACs, etc)
Advertiser: COMERCIAL ARGE
Product/Service: PILOT PEN
Agency: GREY ESPAÑA
Date of First Appearance: Apr 29 2010 12:00AM
Entrant Company: GREY ESPAÑA, Barcelona , SPAIN
Entry URL: http://www.pilothandwriting.com/cyberapp
Executive Creative Director: Jürgen Krieger (Grey Barcelona)
Creative Director: Joan Mas (Grey Barcelona)
Creative Director: José Miguel Tortajada (Grey Barcelona)
Creative Director: Alex Martin (Grey Barcelona)
Art Director: Daniel Paez (Grey Barcelona)
Art Director: Oscar Amodia (Grey Barcelona)
Head of TV Department: Carmen Orbe (Grey Barcelona)
Copywriter: Daniela López (Grey Barcelona)
Planner: Domenec Salvia (Grey Barcelona)
Photographer: David Barra (David Barra Photo)
Copywriter: Luke Sholer (Grey Barcelona)
Ilustrator 3D: Lucas Pigliacampo
Account director: Núria Mimó (Grey Barcelona)
Producer: Nuria Madriles (Grey Barcelona)
Account manager: Elaine Machado (Grey Barcelona)
Programmer: Ramón Illobre
Media Director: Carme Coll (Grey Barcelona)
Producer: Dani Monedero (RCR)
Director: Gonzalo Oliveró (RCR)
Advertiser's Supervisor: Elena Gómez (Comercial Arge, S.A. Pilot)
The computer is probably the most powerful tool of all time. And one of Pilot Pen’s biggest competitors. But on this modern typewriter your words lack the personal touch they had before, when you wrote by hand with a pen.
Our idea was to help people recover this piece of their identity. And so we created a web application for our client. www.pilothandwriting.com let people turn their handwriting into a digital font, enabling them TO WRITE BY HAND ON THE COMPUTER.
But more importantly, people started using this website to write and send the world’s first-ever handwritten e-mails. And that’s how it went viral.
The Print Ad titled HANDWRITING was done by Grey Espana advertising agency for product: Pilot Pens (brand: Comercial Arge Pilot) in Spain. It was released in the Apr 2010.