TELECOMMUNICATIONS PROVIDER: INTERNET, PHONE, TELEVISION

The advert titled INTERNET, PHONE, TELEVISION was done by GOODBY SILVERSTEIN & PARTNERS advertising agency for TELECOMMUNICATIONS PROVIDER (COMCAST company) in USA. It was released in the March 2009. Business sector is Commercial Public Services.

Credits:

• Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, San Francisco
  Creative Director: Jamie Barrett/Chris Ford (GCD)/Paul Charney (ACD)
  Creative Director: Jamie Barrett/Chris Ford (GCD)/Paul Charney (ACD)
  Scriptwriter: Andrew Bancroft
  Agency Producer: Jessica Mehl
  Account Supervisor: Kelly Johnson
  Producer: Jessica Mehl
  Sound Engineer: Jeff Fuller
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  SFX: Guitar music
  
  FVO: (Singing) New sensation sending shivers
  Flying further, dreaming bigger
  Single cable, one decision
  Internet, phone, television
  
  FVO1 & FVO2: (Singing) High-speed internet elation
  Crazy fast acceleration
  Awe-inspiring, screaming, yelling
  R-O-T-F-L-O-L ing
  
  Voicemail, e-mail all connected
  Caller ID, friend detected
  Kelly calling, conference Karen
  So much stuff to share with Sharon
  
  More HD, awesome addition
  Death-defying definition
  Films fantastic, shows outstanding
  Mother load of On-Demanding
  
  Happy, high-tech, automatic
  Exponentially ecstatic
  Speeding forward, future-hopping
  Always dreaming, never stopping
  
  ANN: The most HD. Faster Internet. Smarter phone.
  It’s all waiting for you at your new place in ComcastTown.com
  
  FVO1 & FVO2: (Singing) C – O – M – C – A – S – T
  FVO1, FVO2 & MVO1: (Singing) C – O – M – C – A – S – T
  Brief Explanation
  Comcast makes technology for real people. So we decided to create a campaign where we hear from them through song. We created original songs that attempt to capture an honest, indie quality. We used young, unconventional singers and musicians rather than seasoned recording artists. The rapid-fire delivery of rhyming lyrics allowed us to convey a lot of information in a listenable style.