FANTA: STEALTH SOUND

The advert titled STEALTH SOUND was done by Ogilvy London advertising agency for FANTA (COCA-COLA company) in United Kingdom. It was released in the April 2009. Business sector is Non-alcoholic drinks.

Credits:

• Advertising Agency: OGILVY LONDON, UNITED KINGDOM
  Creative Director: Alasdair Graham
  Creative Director: Alasdair Graham
  Scriptwriter: Jon Morgan And Mike Watson
  Agency Producer: Charlotte Lawrence
  Account Supervisor: Tom Shattock
  Advertiser's Supervisor: Carly O'connor
  Producer: Charlotte Lawrence
  Sound Engineer: Nick Angell
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  ANN: This is an advertisment for The Fanta Stealth Sound System.
  
  You can use the sounds when you find someone really...
  SFX: Wolf whistle
  
  ANN: Or when you need to...
  SFX: 'Leg it' sound
  ANN: from somewhere.
  
  Or when you think something is very, very...
  SFX: 'Uncool' sound
  
  ANN: So, pick up a can of Fanta to find out how to download all these sounds from the WAP site.
  
  But do it soon – 'cause, to be honest, by the time you get to my age, you won’t hear a (Silence) thing. Which is...
  SFX: 'Cool' sound
  Brief Explanation
  Fanta believe teens should have the right to play. The brief was to produce a mobile phone application for teens so they can play without their fun being spoilt by adults. This idea was inspired by the controversial ultra-sonic alarms used to disperse teenage groups - these play high-pitch sounds which only young people can hear. When you get older you can't hear these sounds any more as your hearing naturally deteriorates. We turned the technology on its head. The mobile application we invented, The Fanta Stealth Sound System, enables the same teenagers to communicate between themselves using frequencies 'that adults can't hear.'