COCA-COLA: Coca Cola 'Happiness Factory' website

The advert titled Coca Cola 'Happiness Factory' website was done by AKQA San Francisco advertising agency for COCA-COLA company in USA. It was released in the June 2008. Business sector is Non-alcoholic drinks.

Credits:

• http://awards.ny.akqa.com/cokehappinessfactory/website/

  
  
  Type Of Entry: Websites & Microsites
  Title: HAPPINESS FACTORY
  Advertiser/Client: COCA-COLA
  Product/Service: COCA-COLA
  Advertising Agency, City: AKQA, New York
  Country: USA
  Advertising/Web Design Agency, City: AKQA, New York
  Country: USA
  
  
  
  Credit Details:

  Name	Position	Company
  Lars Bastholm	Executive Creative Director	AKQA
  Jerome Austria	Creative Director	AKQA
  Ami Plasse	Art director	AKQA
  Hoon Jung	Art director	AKQA
  Qian Qian	Art director	AKQA
  Jordan Buntain	Writer	AKQA
  Dana Richards	Designer	AKQA
  Jessica Brazen	Designer	AKQA
  Matt Burniston	Designer	AKQA
  Yi Lui	Flash	AKQA
  Kaare Wesnaes	Flash	AKQA
  Logan Wang	Flash	AKQA
  Alex Ngyen	Flash	AKQA
  Julie Andrews	Producer	AKQA
  Janice Schiffman	Producer	AKQA
  Stephanie Porter	Account Director	AKQA
  Lara Haarhoff	Account Supervisor	AKQA
  	Production Company	Psyop
  	Production Company	ShiftControl Media

  
  
  Synopsis:
  Our task was to bring the magic of the Happiness Factory to the online world. The biggest challenge was coming up with a digital idea that would transcend cultural boundaries. So we turned to something that everyone could relate to; Work. Almost everyone in the world has to work for a living but unfortunately, most people don't like their jobs. But what if we could turn work into play? What if we could reverse the annoyance of having a job, and turn it into a fun and enjoyable experience?