Credits & Description:
Advertiser: THE COCA-COLA COMPANY
Agency: CREATIVE ARTISTS AGENCY
Advertising campaign: THE POLAR BEARS MOVIE
Writer: Dave Reynolds
Director: John Stevenson
Executive Producer: Ridley Scott (Scott Free Productions/RSA Films)
After 83 years of featuring Polar Bears in its advertising, Coca-Cola decided to turn their brand icons into an entertainment franchise. To do so, they enlisted Hollywood heavyweights Ridley Scott, John Stevenson (Kung-Fu Panda) and Dave Reynolds (Finding Nemo) to create a short animated film that would reintroduce the bears to the world as a franchise-quality property. It was the first time the Polar Bears spoke. And the first time they embodied the brand without drinking the product. A film trailer featured on TV and in cinema drove viewers to the film online.
The Online Advert titled THE POLAR BEARS MOVIE was done by Creative Artists Agency advertising agency for product: Coca-cola (brand: Coca-cola) in United States. It was released in the Oct 2012.