Credits & Description:
Category: Non-alcoholic drinks
The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.
Advertising Agency: JWT, Brazil
The Direct marketing titled Magazine Amplifier was done by J. Walter Thompson Sao Paulo advertising agency for brand: Coca-cola in Brazil. It was released in the Sep 2012.