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Clube De Regatas Do Flamengo Adverts & Commercials Archive

Hope's Lineup

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Credits & Description:

Category: Sports Media: Direct Advertised brand: Flamengo Advert title(s): Hope’s Line-up Headline and copy text (in English): Solidarity action helps finding a missing child in Brazil Advertising Agency: NBS, Rio de Janeiro, Brazil Agency website: http://www.nobullshit.com.br Creative VP: André Lima Chief Creative Officer: Carlos André Eyer Creative Directors: André Lima, Carlos André Eyer and André Havt Creatives: Luiz Miller, Felipe Pessoa and Bruno Antunes Additional credits: Camilo Coelho (producer); Márcio McCulloch (client) Published: October, 2017 Short rationale (optional): In the last “Flamengo vs Fluminense”, which happened on Children's Day, the different lineup caught the attention of those who watched the match. Instead of players like Diego, from Flamengo; and Wendel, from Fluminense, the photos and names of homonymous and missing children and teenagers in the state of Rio de Janeiro appeared on the screen. The idea was to draw attention to the problem, which affects about 40,000 children and adolescents every year in Brazil. The campaign action won the match. Missing since the begining of this month, Luany Cristina dos Santos de Souza, 13 years old, was spotted by her grandmother at october 15th. One of the children’s pictures displayed at the screen during the Hope’s Line-up, Luany was found at Morro da Mangueira, thanks to an information that was sent to her grandmother by a football fan while he was still inside the Maracanã stadium.

The TV Commercial Ad titled Hope's Lineup was done by NBS Rio De Janeiro advertising agency for brand: Clube De Regatas Do Flamengo in Brazil. It was released in the Nov 2017.
Brand name: Clube De Regatas Do Flamengo
Agency: NBS Rio De Janeiro
Country: Brazil
Category: Sports Teams & Events
Released: November 2017

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