Tck Tck Tck: Adaptation

The advert titled Adaptation was done by YOUNG & RUBICAM BRAZIL advertising agency for Tck Tck Tck (CLIMATE CHANGE PREVENTION company) in Brazil. It was released in the September 2009. Business sector is Public awareness messages.

Credits:

• Chief creative director Marco Versolato of Y&R Brazil created the first Brazilian film to support the 'tck tck tck: Time for Climate Justice'campaign. The promotion was launched by Kofi Annan, President of the Global Humanitarian Forum, and Bob Geldof at 56th Cannes Lions International Advertising Festival, last June.The campaign http://www.tcktcktck.org/ urges people from around the world to become 'planet allies' and push world leaders to make fair and united decisions at the UN Climate Change Conference in Copenhagen in December 2009. Adaptation, a short animated film created by Y&R synthesizes Charles Darwin's Theory of Evolution and reminds the audience about the importance of adapting to our planet, rather than thinking the planet will adapt to our actions. Y&R worked with the production company Tribbo Post and the audio producer Somzera to create this film.

  
  

  Client: Tck Tck Tck

  Agency: Y&R Brazil - São Paulo
  Production Company: Tribbo Post
  Director: Luciano Neves
  Post production: Equipe Tribbo Post
  Executive Creative Director: Marco Versolato
  Art Director: Claudia Fugita
  Copywriter: Mariana Borga
  Agency Producer: Nicole Godoy, Camila Naito
  Executive Producer: André Pulcino
  Country: Brazil
  Other Credits: Director of Photography: Equipe Tribbo Post
  Sound Production: Somzera