RACING BIKE

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Released:	October 2007
Advertiser:	Citigroup Inc.
Brand name:	Citibank
Product:	Loans
Agency:	Publicis
Country:	Belgium
Category:	Banking, Banking & Financial Services

Credits & Description:

Advertising Agency: PUBLICIS, BELGIUM, Brussels
Creative Director: Janssens/Servaes
Agency Producer: D. Ruys
Account Supervisor: M. Degroot


Script in English
MVO: I’m going to get myself a motorbike – a sports model, fitted out for racing with an alloy frame. I’ll have a team of mechanics, aim for the national championship...European, World...I’ll set up my own stable. And the chicks will go nuts for me.

ANN: Don't let your dreams grow old. Take out a short-term loan now, and your first monthly payment will be reimbursed. More information at citibank.be

FVO & MVO: Citibank.
Script in Orginal Language
MVO: Je vais m’offrir une bécane, un modèle sport...Elle sera préparée pour les courses,
montée sur un cadrage en alliage. J’aurai une équipe de mécanos, je viserai le titre national… européen...mondial...Je monterai ma propre écurie. Et les nanas seront dingues de moi...

ANN: Ne laissez pas vieillir vos rêves. En demandant maintenant un prêt à tempérament, la première mensualité vous sera remboursée. Plus d’infos sur citibank.be.

MVO & FVO: Citibank

The Radio ad titled RACING BIKE was done by Publicis advertising agency for product: Loans (brand: Citibank) in Belgium. It was released in the Oct 2007.