Credits & Description:
In order to draw the attention of cynical drivers, Publicis Bucharest decided to tackle the road safety issue in a more surprising way. Thus, we appealed to their judgment and paid a compliment to their intelligence - using a black humor twist, rather than punch them in the stomach with the overused pictures of road tragedies. We made a victim out of the top 3 villains of all time, stating the improbability of such a "it_might_have_saved_the_world" kind of accident to happen.
Advertiser: The Centre Of Consultancy For The Road Victims (CCRV)
Brand name: CCVR
Product: The Centre Of Consultancy For The Road Victims
Agency: Publicis Bucharest
Category: Traffic safety
Released: November 2012
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