Carlsberg Instant Man of Desire

Credits & Description:

If only a beer could make you more attractive to the opposite sex.
Carlsberg does just that in this ad from Barnes, Catmur and Friends.
A fake magazine cover was printed inside men's magazines that, when turned around, instantly makes you look even more awesome than you already are.
Client: Independent Liquor
Agency: Barnes, Catmur & Friends Auckland
Creatives: Wilson & Wilson (Production company)
Creatives: Paul Catmur (Executive Creative Director)
Creatives: Daniel Barnes (Executive Creative Director)
Creatives: Jesse Stevens (Creative)
Creatives: Matt Weavers (Creative)
Creatives: Carlos Savage (Creative)
Creatives: Crispin Schuberth (Head of Art)
Creatives: Brad Stratton (Art Director)
Creatives: Mark Creagan (Retoucher)
Country: New Zealand