Credits & Description:
Alongside a poster campaign, the Number One imported premium beer in Singapore, Carlsberg will place 4 interactive screens at selected high traffic locations. The interactive screens, a first for the bus shelter media in Singapore, are part of a collaborative effort between Carlsberg, OMD,Singapore , Euro RSCG and Clear Channel. As part of Clear Channelâs Create portfolio, the interactive screen is executed through placing a touch screen within a 6-sheets panel, before encasing the entire panel to drive branding and awareness.
Advertiser: Carlsberg Group
Brand name: Carlsberg
Product: Carlsberg Beer
Agency: OMD Singapore Euro Rscg Singapore
Released: May 2011
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