Credits & Description:
Entrant: Duval Guillaume Modem, Antwerp
Carlsberg - "Bikers"
Corporate Name of Client: Carlsberg
Client Account Director: Igor Nowé
Agency Account Director: Elke Janssens
Agency: Duval Guillaume Modem, Antwerp
Executive Creative Directors: Geoffrey Hantson/ Katrien Bottez
Copywriter: Dries DeWilde
Art Director: Koenraad Lefever
Production Company: Monodot, Brussels
Director: Cecilia Verheyden
Producer: Tatjana Pierre
Description of the Project
148 bad boys in a cinema and only 2 seats left. What would you do? To launch Carlsberg’s new global strapline ‘That calls for a Carlsberg’ – positioning Carlsberg as a reward for people showing courage - in Belgium. We decided to let the people experience this new positioning in their everyday life and let them truly engage with the new strapline. To do that we set up a cinema stunt and made it viral.
The Ambient Advert titled Bikers in Cinema Stunt was done by Duval Guillaume advertising agency for product: Carlsberg (brand: Carlsberg) in Belgium. It was released in the Sep 2011.