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Cape Argus Adverts & Commercials Archive

TANK


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Credits & Description:

Category: Corporate Image
Advertiser: INDEPENDENT NEWSPAPERS
Product/Service: CAPE ARGUS EAGLE PRINT AWARDS
Agency: KING JAMES
Chief Creative Officer: Alistair King
Executive Creative Director: Alistair King
Creative Director: Michael Wilson
Copywriter: Michael Wilson
Art Director: Cameron Watson
Illustrator: Pete Harrison
Account Supervisor: Vicki Hey
Account Manager: Vicki Hey
Account Manager: Vicki Hey

English Translation of Main Headlines
Brief:
To create a call for entries campaign for South Africa’s premiere print advertising awards, the 2011 Eagle Awards.

Solution:
A print campaign was created featuring weapons that represent the things that could potentially kill a great idea ie. research feedback, client tweaks and indecisive management.

Scale and location:
The campaign appeared in media and marketing sections of national newspapers and advertising industry magazines.

The Print Ad titled TANK was done by King James advertising agency for product: Cape Argus Newspaper (brand: Cape Argus) in South Africa. It was released in the Aug 2011.
Advertiser: Independent Print Limited
Brand name: Cape Argus
Product: Cape Argus Newspaper
Agency: King James
Country: South Africa
Category: Newspapers
Released: August 2011

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