Maison Close

Credits & Description:

For the latest Canal+ TV series âMaison Closeâ (âThe Brothelâ), BETC EuroRSCG Paris created a website which offers its visitors a rather surreal experience. Entering the site the visitors get to explore the brothel, which has been fully recreated in 3D. However - once they want to leave, they discover that by entering they have become prostitutes themselves and that they must first pay off their debt to the madam before leaving. Using Facebook Connect, the visitors can then get down to âworkâ or contact their friends to pay the debt back quicker.
Client: CANAL+
Agency: BETC Euro RSCG, Paris
Date Uploaded: 2010-12-13
Executive Creative Director: Stéphane XIBERRAS
Creative Director: Christophe Clapier
Creative Director: Olivier Apers
Art Director: Christophe Clapier
Copywriter: lessly chmil
Copywriter: Ivan Beczkowski
Copywriter: Patrice Dumas
Country: France