Give your everything

Credits & Description:

Category: Public interest
Brand: Canadian Olympic Committee
Agency: Proximity Canada, Toronto
Country: Canada
The Canadian Olympic Team has launched a new brand campaign created by Proximity Canada that brings to life exactly what it means to "Give Your Everything". The dynamic multi-media campaign involves more than 50 of Canada's outstanding Olympic hopefuls and their coaches from eight different sports, highlighting their inspirational efforts as they prepare to compete for Canada at the 2012 London Olympic Games.


The 15-week, multi-platform, national campaign is the Canadian Olympic Team's largest, most integrated campaign ever. It contains more than 800 Out of Home placements, print, radio, digital short documentaries, and :15, :30, and :60 digital TV spots.

Category: Public interest
Client: Canadian Olympic Committee
Agency: Proximity Canada, Toronto
Production: Soft Citizen
Country: Canada
Video credits (see Youtube link)
Client: COC - Canadian Olympic Committee, Chief Marketing Officer : Derek Kent
Agency: Proximity Canada
SVP, Executive Creative Director: John Gagné
VP, Creative Director: Dave Stevenson, Jon Webber
Senior Copywriter: Jonathan Weiss
Senior Art Director: Fernando Salvador
Agency Producer: Kristie Filippopoulos
VP, Managing Director: Ricky Jacobs
Account Director: Allison Hill
Production Company: Soft Citizen
Director: Henry Lu
Exec Producer: Link York + Eva Preger
Head of Production: Rob Burns
Line Producer: Nick Sorbara, Shawn Veltkamp
Director of Photography: Chris Mably, Luca Fantini, Vinit Borrison