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Canadian Down Syndrome Society/ CDSS Adverts & Commercials Archive

Anything But Sorry, 2

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Credits & Description:

Category: Public Interest, NGO
Media: Film
Brand: Canadian Down Syndrome Society
Agency: FCB
Geo: Canada
Advertising Agency: FCB, Canada
Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
Senior Copywriter: Marty Hoefkes
Senior Art Director: Michael Morelli
Art Director: Cody Sabatine, Gira Moin
Copywriter: Joseph Vernuccio
Illustrators: Sasha Ortega, Elma Karabegovic, Sarah Cleaver, Amanda Disanto, Sally Fung
Chief Executive Officer: Tyler Turnbull
VP, Managing Director: Tracy Little, Ricky Jacobs
Group Account Director: Ravi Singh
Account Executive: Olivia Selbie
Director of Integrated Production: Stef Fabich
Broadcast Producer: Christine Michalejko
Chief Strategy Officer: Shelley Brown
Senior Strategic Planner: Eryn LeMesurier
Strategist: Shelagh Hartford
UX Lead: Kristy Pleckaitis
Project Manager: Ashley Whitaker
Director of Technology: Madara Ranawake
QA Manager: Lina Vaisman
Junior QA Analysts: Peter Panchine, Labdhi Deliwala
Print Producer: Bruce Ellis
Studio Manager: Shairoz Manek
Senior Production Mac Artist: Billy Mavrakakis
Production Mac Artist: Rittie Prak
Proofreader: Albert Macchiusi
Director: Elias Campbell
Director / DOP: Scott Drucker
DOP: Stephen Mcloughlin
Casting: Jigsaw Casting
CDC: Shasta Lutz
Editing House: Rooster Post Production
Executive Producer: Melissa Kahn
Editor: Chris Parkins
Assistant Editor: Joey Whitelaw
Editing House: Radar
Editors: Scott Drucker, Joële Walinga
Transfer Facility: The Vanity
Colourist: Andrew Exworth
Online Facility: Fort York
Flame Artist: Ernie Mordak
Assistant Flame Artist: Melissa Vasiliev
Producer: Armen Bunag
Music House: Grayson Matthews
Music Producer: Mark Domitric
Music Supervisor: Igor Correia
Sound Engineer: Brian Bernard
Sound Designers: Ben Swarbrick, Laura Titchner
Head of Sales: Kelly Mcclusky
Producer: Yokoyama
Project Coordinator: Nicholas Shaw
Printer: Parry Nitchos / C.J. Graphics
PR: Shannon Stephaniuk / Glossy
Published: November 2017
Description:
When a baby is born, parents are usually showered with oohs, aahs and congratulations. The last thing most people would say to a new parent is “sorry.” Yet this is exactly what many parents with a newborn with Down syndrome hear from friends, family and even their doctors. Already heartbroken, ‘sorry’ offers more heartbreak.

The TV Commercial Ad titled Anything But Sorry, 2 was done by FCB Toronto advertising agency for brand: Canadian Down Syndrome Society/ CDSS in Canada. It was released in the Nov 2017.
Brand name: Canadian Down Syndrome Society/ CDSS
Agency: FCB Toronto
Country: Canada
Category: Charities, Foundations, Volunteers
Released: November 2017

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