ADVERTISING AWARD ANNUAL: NAMES

The advert titled NAMES was done by MEDIACORP RADIO advertising agency for ADVERTISING AWARD ANNUAL (CAMPAIGN BRIEF ASIA company) in SINGAPORE. It was released in the December 2005. Business sector is Publications & media.

Credits:

• Advertising Agency: MEDIACORP RADIO, SINGAPORE
  Creative Director: Steve Straw
  Scriptwriter: Jatinder Sandhu/David Joubert
  Agency Producer: Irene Gan
  Account Supervisor: Sin Wei Cheah/June Wee
  Director: Rene Gomez
  Sound Engineer: Matt Koh
  
  
  Script in English
  MVO1: Why does it take three Writers to write four words?
  
  MVO2: Maybe they’re as dumb as you?
  
  MVO1: And three Art Directors to put the logo in the bottom right like you normally do.
  
  MVO2: Three Art Directors for that? You’ve gotta be kidding me.
  
  MVO1: Get this, three Creative Directors, of which, one was also the Writer.
  
  MVO2: No way.
  
  MVO1: Which of them you reckon actually did it?
  
  MVO2: None. It was probably an intern.
  
  MVO1: Jeez, eight creatives man for one ad? Now that’s what I call teamwork.
  
  MVO2: Teamwork my bottom.
  
  MVO1: …Not a bad ad though?
  
  MVO2: …Mmm…Could’ve done it better.
  
  ANN: Campaign Brief’s “The Work 2005” is out now. This radio ad was Art Directed by John
  Williams, Trevor Hill, Arthur Lee, David Tan, Ravi Krishnan, Khai Phoorimum…(Fade to silence)