California Milk Processor Board: Sad Princess

The advert titled Sad Princess was done by GRUPO GALLEGOS advertising agency for CALIFORNIA MILK PROCESSOR BOARD company in USA. It was released in the May 2009. Business sector is Public awareness messages.

Credits:

• Client: California Milk Processor Board
  Agency: Grupo Gallegos
  Chief Creative Director: Favio Ucedo
  Group Creative Director: Juan Oubiña
  Associate Creative Director: Saul Escobar
  Associate Creative Director: Curro Chozas
  Copywriter: Edgar Hernandez
  Agency Producer: Carlos Barciela
  Account Director: Caro D’Antuono
  Director: Psyop
  Psyop Creative Directors: Marie Hyon, Marco Spier
  Design Director: Haejin Cho
  Executive Producer: Lucia Grillo
  Producer: Michael Neithardt
  Assistant Producer: Tarun Charaipotra
  Lead 3D Artist: Christian Bach
  3D Artists:
  Florian Witzel
  Jacob Slutsky
  Ted Kotsaftis
  Jimmy Gass
  Todd Akita
  Jae Ham
  David Barosin
  Alvin Bae
  Tony Jung
  Dan Fine
  Rie Ito
  Jeff Lopez
  Xuan Seifert
  Jonah Friedman
  Jason Vega
  Genessa Chamberlain
  
  3D Animators:
  Jason Goodman
  Michael Shin
  Alejandro Castro
  After Effects:
  Jason Conradt
  Ted Kotsaftis
  Fred Kim
  
  Designers:
  Gordon Waltho
  Anh Vu
  Pete Sickbert-Bennett
  Jungeun Jaye Kim
  
  Storyboard Artist: Ben Chan
  
  Software Developer: Andreas Gebhardt
  Music: Nylon Studios
  Sound Mix: AZ Los Angeles
  Sound Engineer: Gonzalo Ugartec
  
  
  
  Psyop Creative Director Marco Spier on CMPB Legends 2 Sad Princess & Medusa
  
  Milk and PMS, who knew. What were your initial reactions to the boards?
  
  Sad Princess and Medusa are your typical fairy tales. Fairy tales commonly attract young children since they easily understand the archetypal characters in the story. And in this case, we created these fairy tales for a mass audience.
  
  When telling a story in less than 30 seconds, it is good to have a story and metaphors that is easy to get. Our stories follow the same fairy tale formula: a princess finds a savior to love and has a happily ever after ending. Our little sad princess, she is saved. Thank god for the brave prince because he is able to break the monthly curse and tame unruly hair by bringing her the Holy Grail that is the "product" (ahh advertising).
  
  Anyway, this is a very stereotypical theme in which we are telling the story and the romantic, painterly style pushes the idea even further.
  
  We are staying true to the format of fairyt ales and even had the narrator to help guide the audience along. We had a great time coming up with the characters and the look for these Fairy tales. The stories told by the narrator surprises you at the end by presenting you with the fact that milk reduces the symptoms of PMS and can make your hair healthy, which gives the classic fairytale an unexpected contemporary twist...
  In Sad Princess, tell me about why you chose to illustrate her emotions as a destructive sea?
  
  We had a lot of fun coming up with the possibilities of her wrath. And thinking about how to transition from her tender little tear drop-into wreaking havoc on the town's men, before turning into a tumultuous ocean, in a legendary storm, all in 2.3 seconds.