Ready to Roll

Credits & Description:

Category: Confectionery & snacks
Brand: Cadbury
Agency: Saatchi & Saatchi, Sydney
Country: Australia
Saatchi & Saatchi Australia and Cadbury Australia have collaborated with YouTube to launch their latest digital offering for Cadbury Rollpack.


The campaign, which is quite literally rolling out today on YouTube Australiaâs homepage, will feature the world's first round YouTube videos.


The collaboration is part of the existing 'Ready to roll' campaign, highlighting the fun, round nature of Cadbury Rollpack.

Category: Confectionery & snacks
URL: http://www.youtube.com/cadburyaurollpack
Client: Cadbury
Agency: Saatchi & Saatchi, Sydney
Production: Jungleboys
Country: Australia
Director: Scott Pickett
Executive Creative Director: Steve Back
Art Director: Peter Galmes
Interactive Creative Director: Peter Galmes
Interactive Creative Director: John McKelvey
Copywriter: John McKelvey
Copywriter: James Ross-Edwards
Producer: Chloe Rickard
Audio: Nylon Studios
Strategic Planner: Sara Bamossy
Digital Producer: Susan David
Senior Business Director: Chris Yong
Senior Business Manager: Elizabeth Bourke