Credits & Description:
Type Of Entry: Use of Media
Category: Best Use of Outdoor
Title: FATHER'S DAY
Product/Service: CLOTHING RETAIL STORE
Advertising Agency, City: DDB, Brussels
Media/Advertising Agency, City: DDB, Brussels
Ilse Van Rillaer
Thierry van Baren
Jean-Charles della Faille
Gisиle Kuperman/Fanny Brыlй
Isabelle De Vos
Innovative Media Strategy:For Father's Day, C&A presented an original idea to its clients - on the purchase of an adult-size garment, an identical child-size item was offered free.
Creative Execution:We therefore created small bus-shelter posters along with the large ones. In the large format there was a father and, in the small one, his similarly-dressed son. This action took place close to C&A shops.
Target Audience:Couples with kids.
Effectiveness:From the first day, C&A was out of stock on certain articles. The national press was in uproar about this action. For the first time in 10 years, C&A was ahead of H&M in terms of overall reputation.
The Outdoor Advert titled Cannes Lions 2007 Media Gold - FATHER'S DAY was done by Ddb, Brussels advertising agency for product: Clothing Retail Store (brand: C&a) in Belgium. It was released in the Jun 2007. Business sector is: Cannes 2007 Media Gold.