SA pioneers the world's first beard growing billboard

Credits & Description:

Bronx Shoes SA pioneers world's first interactive growing billboard The 3rd of April sees the unveiling of the world's first interactive beard growing billboard in Cape Town Bronx Menâs Shoes, the âMan Enoughâ brand in SA, through Bletchley Park, Cape Town installed a six meter high portrait of a man's face covered in stubble. South Africans, courtesy of a cleverly installed webcam, can then watch as every "like" on the Bronx Menâs Facebook page triggers the beard to grow.

Category: Clothing & footwear
Client: Bronx
Agency: Bletchley Park
Production: Bletchley Park
Country: South Africa
Director: Jonty Fisher
Creative Director: Kelly Putter