License to Dream

Credits & Description:

Contributions from BNS to Young & Laramore's latest campaign for Brizo include this :30 spot as well as a thematically-related interactive touch installation at McCormick Place in Chicago for Brizo's exhibit at the recent Kitchen & Bath Industry Show. "We were challenged to illustrate Brizo's patent SmartTouch Technology," said BNS art director Mario Sader, "which allows people to touch anywhere on the faucet's body or handle to turn water on or off -- while also connecting to their concept of illustrating dreams."

Beginning with the idea of using elements of a dish our talent was preparing for her dinner guests," Sader continued, "we added illustrations of birds, flowers and a mermaid, and recombined the pieces to form our narrative. The virtual kitchen environment was created in post, to give us more control over the camera movements and the timing. For finishing, we composited footage of watercolor over the elements to create the transitions and washes that give the illustrations extra realism."

Client: Brizo
Agency: Young & Laramore, Indianapolis
Production Company: Brand New School
Creative Director: Carolyn Hadlock
Creative Director: Jonathan Notaro (BNS)
Assoc Creative Director: Trevor Williams
Executive Producer: Danny Rosenbloom (BNS)
Art Director: Uriaha Foust
Copywriter: Scott King
Art Director: Mario Sader (BNS)
Country: United States of America
Head of Production: Devin Brook
Designer: Ricardo Villavicencio, Teri Chung
2D Animation: Tim Regan, Ghiaza Jalal, Stieg Retlin
Rotoscoping: Sergei Martirosov
Compositing: Tim Regan
Editing: Matt Torti
Producer: Jen Glabus
Director of Interactive: Justin Bakse
Interaction Designer: Greg Schomburg
Production: Rachel Morris
Music Track: "Little Bird" from Goldfrapp
Audio: Earshot Audio Post