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Sing

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Credits & Description:

Building on the success of last year’s personal growth-focused Become a Better You campaign, this year's recruitment drive focuses on authentic human experiences, and highlights the unique bonds developed in Army life that help you face tough challenges and grow. The majority (81%) of UK adults believe it’s important to actively contribute towards a worthwhile cause. This latest insight-led campaign for the Army calls on young people who want to be part of something bigger to act on these ambitions, and consider a career in the forces. Agency : Karmarama Media: TV Category: Other URL: http://www.army.mod.uk/belong Client: British Army Agency: Karmarama, London Production: Smuggler Country: United Kingdom Director: Henry-Alex Rubin Creative Director: Adam Kean Creative team: James Rooke Creative team: Imogen Tazzyman Producer: Molly Pope DoP: Kenneth Seng Agency Producer: Rebecca Hunter Agency Producer: Charlotte Lipsius Planner (Creative Agency): Matthew Waksman Production Manager: Adam Evans/ Fiona Martin Production Designer: Lisa Tsouloupa 1st AD: Tony Fernandes

The TV Commercial Ad titled Sing was done by Smuggler advertising agency for brand: British Army in United Kingdom. It was released in the Jan 2017.
Brand name: British Army
Agency: Smuggler Karmarama London
Country: United Kingdom
Category: Government & Other Authorities
Released: January 2017

Advertising campaign: "This Is Belonging"


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