BP ULTIMATE FUEL: SNEEZE

The advert titled SNEEZE was done by OGILVY & MATHER advertising agency for BP ULTIMATE FUEL (BP company) in United Kingdom. It was released in the April 2005. Business sector is Cars & automotive services.

Credits:

• Advertising Agency: OGILVY & MATHER, UNITED KINGDOM, London
  Creative Director: Neil Dawson/Malcolm Poynton
  Scriptwriter: Neil Elliot
  
  
  Script in English
  SFX: An opera singer is moving up and down through the scales. Her vocal performance is magnificent. As she goes on, her voice now gets higher and higher, leading up to a mighty crescendo.
  
  Singer: 'aaaaaaaaaaaaaaaaaaaaaaaaaaaaachooo'.
  
  SFX: Finally as the singer reaches the highest note we hear her sneeze instead. The sneeze is a perfect tonal replacement for the missing note.
  
  MVO: So there you have it, more performance and less pollution. Brought to you by BP Ultimate. Available in diesel and unleaded. Tested against regular fuels.
  Brief Explanation
  BP Ultimate is a fuel that combines more performance and less pollution. This campaign is a sonic demonstration that dramatises these benefits.