BP / Radio

BP ULTIMATE FUEL: COUGH

Please subscribe to play this content

Original version

Your friend’s email:	Separate multiple e-mail addresses with commas. Limited to 10 addresses.
Your email:
Your name:
Add your comments:	Hi Check this wonderful ad on Coloribus.com
	or dismiss

Download original version (size: 499.7 KB; duration: 00:31)

Released:	April 2005
Advertiser:	BP
Brand name:	BP ULTIMATE FUEL
Advertising Agency:	OGILVY & MATHER
Country:	United Kingdom
Category:	Cars & automotive services
Tags:	London

The advert titled COUGH was done by OGILVY & MATHER advertising agency for BP ULTIMATE FUEL (BP company) in United Kingdom. It was released in the April 2005. Business sector is Cars & automotive services.

Credits:

Advertising Agency: OGILVY & MATHER, UNITED KINGDOM, London
Creative Director: Neil Dawson/Malcolm Poynton
Scriptwriter: Neil Elliot

Script in English
SFX: A soul/funk singer akin to James Brown grunts and yelps through a song with the words 'get on up' peppered throughout. Just as he's finishing on the words 'Get on up' he hiccups and it turns into 'Get on cough' he then coughs and splutters a bit more but still in rhythm.

VO: So there you have it, more performance and less pollution. Brought to you by BP Ultimate. Available in diesel and unleaded. Tested against regular fuels.
Brief Explanation
BP Ultimate is a fuel that combines more performance and less pollution. This campaign is a sonic demonstration that dramatises these benefits.