ULTIMATE FUEL: BP Ultimate Takes You Further

The advert titled BP Ultimate Takes You Further was done by Ogilvy London advertising agency for ULTIMATE FUEL (BP company) in United Kingdom. It was released in the May 2009. Business sector is Other vehicles, auto products & services.

Credits:

• On average, BP's Ultimate fuel gives drivers 28 extra miles per tank. This new TV campaign from Ogilvy Advertising (with help from colleagues at OgilvyOne London), "BP Ultimate Takes You Further", demonstrates that very fact!
  

  The music is by Buller & Bang and the song is called "Little Puzzle".

  
  

  Agency: Ogilvy London

  Advertiser: BP
  Project name: BP Ultimate Takes You Further
  Client Nicola Buck, brand manager, Vincent Couffon, brand manager, Lisa Gardiner, Assistant Brand Manager, BP
  Brief: To show how BP's developed its Ultimate fuel so it cleans your engine, making it more efficient.
  Creative agency: Ogilvy London (OgilvyOne and Ogilvy Advertising)
  Copywriter: Alan Morrice, Paul Diver
  Art director: Alan Morrice, Paul Diver
  Planner: Rupert PriceTim Jones
  Media agency: Mindshare Worldwide
  Media planner: Charles Young
  Director: Greg Gray
  Editor: Deliverance, South Africa
  Post production: Black Ginger, South Africa
  Audio Post propduction: Ben Leeves @ Grand Central Sound Studios
  Agency Producer: Vicky Newbold Exposure: TV/Radio/Print/POS/Digital